-
May 15, 2024
Two powerhouse firms join forces to form the nation's 6th largest financially focused strategic communications agency. Read more
July 1, 2024While it has been a few weeks since we attended FinovateSpring 2024, the themes that emerged from the conference are […] Read More
-
June 21, 2024
This year’s SuperReturn International was enormous. It has almost become like Glastonbury, the UK’s famed performing arts festival. In Berlin, […] Read More
June 3, 2024Today’s private equity environment is as challenging as it’s been since the wake of the global financial crisis, with managers […] Read More
-
April 18, 2024
Finovate drawn to BackBay’s deep expertise in Fintech Boston, MA – Finovate, a research and events firm focused on innovation […] Read More
April 11, 2024The 2024 North America PR Agencies of the Year are the result of an exhaustive research process involving more than […] Read More
-
March 5, 2024
The current media landscape is grim. January alone saw 538 announced layoffs across print, broadcast, and digital media. Business Insider, […] Read More
February 13, 2024Long-standing relationship extended to cover PR for five key private markets events in 2024 across Europe and North America, including […] Read More
-
February 5, 2024
BOSTON – BackBay Communications, an award-winning financial services public relations agency, today announced it has been selected in a competitive RFP […] Read More
January 29, 2024BOSTON – BackBay Communications, an award-winning financial services public relations agency, today announced it is once again a PR partner for […] Read More
-
January 5, 2024
As we come out of the end of year lull and hit the ground running in 2024, the topic of […] Read More
January 5, 2024This article originally appeared in wealthmanagement.com Higher-for-longer interest rates, bank stress, tightened lending standards — these are all, on the face […] Read More
-
December 11, 2023
Describe your time at BackBay in three words. Engaging, empathetic and teamwork. Why BackBay Communications? A new era of geopolitical […] Read More
November 28, 2023BackBay has been named to PR News’s Agency Elite Top 100 list! We are honored to be among the top […] Read More
-
November 2, 2023
In this contributed article to informaconnect, the content hub of SuperReturn, BackBay’s Amisha Mehta explores the implications of a looming wave […] Read More
October 18, 2023Members of BackBay’s Fintech group were in attendance at various panels and sessions for this year’s Boston Fintech Week. According […] Read More
-
October 4, 2023
What do you enjoy most about your job? Every day working in PR is a new adventure, and that’s one […] Read More
August 17, 2023Asset managers must focus on long-term ESG messaging, not short-term performance By Paul J. Lim This article originally appeared in […] Read More
-
June 8, 2023
In this contributed article to informaconnect, the content hub of SuperReturn, BackBay’s Stephen Fishleigh outlines how, especially in a down […] Read More
June 5, 2023New research from SuperReturn and BackBay Communications reveals marketing activity in the industry is set to increase BOSTON & LONDON […] Read More
-
June 2, 2023
Private equity professionals say that the need for a strong brand has increased amid growing competition in the industry according […] Read More
May 24, 2023You have spent many years as an executive leader in the consulting industry, including at E&Y prior to TBM, and […] Read More
-
May 17, 2023
As international investors look to snap up ‘undervalued’ UK assets, private equity firms look to brand visibility and storytelling to […] Read More
April 28, 2023BackBay has received a Gold Stevie® Award for Small Company of the Year: Advertising, Marketing & PR in the 2023 […] Read More
-
April 28, 2023
BackBay has received a Silver Stevie® Award for PR Agency of the Year in the 2023 American Business Awards®. The […] Read More
April 20, 2023BackBay has been ranked a Top 10 private equity PR firm in The Deal’s League Tables for 16 consecutive quarters. […] Read More
-
April 10, 2023
The 2023 North America PR Agencies of the Year are the result of an exhaustive research process involving more than […] Read More
April 3, 2023In our latest Employee Spotlight, we check in with our Account Supervisor, Marta Seitz. Marta joined BackBay nearly 5 years […] Read More
-
March 29, 2023
Last week, Will Hernandez and I had the opportunity to go to Las Vegas for the Fintech Meetup conference, a […] Read More
March 15, 2023As competition for investor funds continues to sharpen, private equity firms need to focus on their messaging and communication to […] Read More
-
March 9, 2023
BOSTON & LONDON – BackBay Communications, a leading public relations and integrated marketing firm focused on the financial services sector, today […] Read More
March 7, 2023What is Goji and what’s its mission? Goji is a London-headquartered, globally focused financial technology company. Our mission is to […] Read More
-
February 8, 2023
The final numbers are in and we are happy to share that 2022 was another great year for our team […] Read More
February 3, 2023As we know, the challenges private equity faced in 2022, including inflation, the accompanying rise in interest rates, the threat […] Read More
-
January 25, 2023
We are pleased to again partner with The Venture Capital & Private Equity Club, the largest student club at Harvard […] Read More
January 24, 2023BackBay has been ranked a Top 10 private equity PR firm in The Deal’s League Tables for 15 consecutive quarters. […] Read More
-
January 24, 2023
We are thrilled to share that we have also been shortlisted for Best Communications & Public Relations Firm at this year’s Fund Intelligence […] Read More
January 24, 2023We are pleased to be shortlisted for Best PR & Communications Agency in the Private Equity European Awards. Read More
-
January 19, 2023
Turning over the calendar to 2023 was a much needed, if only symbolic, fresh start for many fintech companies. While […] Read More
January 18, 2023The theme of the World Economic Forum’s Davos 2023 meeting is “Cooperation in a Fragmented World.” The annual meeting of […] Read More
-
January 4, 2023
This article originally appeared in wealthmanagement.com Since the end of the global financial panic more than a decade ago, asset […] Read More
December 12, 2022In recent years, we have witnessed skyrocketing interest from the broader financial community in the work of impact investors. The […] Read More
-
November 2, 2022
Specialist financial services communications firm celebrates client milestone after 17 years in business focusing on the private equity industry Boston – […] Read More
November 1, 2022Vice President, Head of Impact Investing & ESG Why is it important for impact investors to think about communications? Investing […] Read More
-
October 26, 2022
When you and your colleagues spun out of DE Shaw more than a decade ago to create Stellus, did you […] Read More
October 25, 2022Boston – BackBay Communications, a leading public relations and integrated marketing firm focused on the financial services sector, today announced George […] Read More
-
October 12, 2022
Over the last several weeks, I’ve been running into reporters that are new to reporting on the fintech industry. At […] Read More
September 29, 2022BackBay recently attended SuperReturn North America, held for the first time in New York City. The popular event (1300+ registrants, […] Read More
-
July 21, 2022
Recognising outstanding service providers and excellence in the private equity industry, the judges recognised our performance and growth that saw […] Read More
June 14, 2022Leading, Agile and Innovative Global Analytics Company Selects Financial Services PR Firm BackBay BOSTON – CRISIL, an S&P Global company, […] Read More
-
May 31, 2022
Senator Chuck Schumer is famous for his Sunday press conferences. Every Sunday, the senator is in some part of New […] Read More
May 26, 2022 -
May 18, 2022
“We are not a company with a mission,” said one impact-minded CEO at last month’s MO CEO Summit in Portland, […] Read More
May 11, 2022Winning Public Relations Campaign Promoted Karen Clark & Company’s Catastrophe Risk Modeling Research and Thought Leadership BOSTON – BackBay Communications, […] Read More
-
April 7, 2022
Boston – BackBay Communications, a leading integrated financial services public relations, thought leadership content development, and digital marketing firm, today […] Read More
March 31, 2022When crafting a communications strategy, a key consideration should be how your competitors are communicating their value proposition to the market […] Read More
-
February 18, 2022
We are in a liminal, or transitional, time. As the traditional objectives for marketing and PR evolve, and as previous […] Read More
February 16, 2022The SuperReturn series runs the world’s leading private equity, private credit, and venture capital events. What three things have changed […] Read More
-
February 11, 2022
Associate Director, London Describe your role at BackBay. What is the day to day like? I work in PR, communications […] Read More
February 1, 2022Specialist private equity communications firm also publicized 15 fund closes totaling $18.3 billion on behalf of private markets clients in […] Read More
-
November 22, 2021
After a year break due to the pandemic, Money20/20 USA was back in full force last month in Las Vegas. […] Read More
November 1, 2021BackBay is proud to be ranked #5 PR Firm for Private Equity Deal Announcements in The Deal’s Q3 2021 Power […] Read More
-
October 29, 2021
What is IMPACT Community Capital and its mission? IMPACT Community Capital is an investment manager focused solely on impact investing. […] Read More
October 4, 2021At the height of the pandemic last year, banks both small and large were mostly seen as the “good guys” […] Read More
-
September 20, 2021
London and Boston, September 20, 2021 – SuperReturn, the world’s leading private equity and venture capital conference series, has again selected […] Read More
August 31, 2021Boston, MA, August 31, 2021 – BackBay Communications, a leading integrated financial services public relations, content development, and digital marketing […] Read More
-
August 13, 2021
This article originally appeared in WealthManagement.com. While the markets may be acting as if everything is getting back to normal, […] Read More
August 9, 2021In this contributed article to O’Dwyers PR, BackBay CEO Bill Haynes outlines a few trends for asset managers focused on […] Read More
-
July 7, 2021
What is Foreside’s value proposition and how does Foreside help clients navigate growth and risk? Precision, expertise, and integrity; combined […] Read More
June 29, 2021BOSTON, June 29, 2021 – BackBay Communications, a financial services focused integrated public relations, content development, and digital marketing agency, […] Read More
-
June 16, 2021
Describe your role at BackBay. What is the day to day like? I’m Vice President, Creative Director at BackBay. My […] Read More
June 8, 2021Real estate investment firm selects financial services communications specialist for integrated program BOSTON and SAN DIEGO, June 8, 2021 – Pathfinder […] Read More
-
June 3, 2021
Will Hernandez welcomes back Tylor Tourville to the podcast after his week away from the show, and they chat about […] Read More
May 28, 2021In Episode 12 of Off the Common: A Fintech Podcast, BackBay’s Will Hernandez goes solo and discusses wealth tech funding; […] Read More
-
May 21, 2021
On Episode 11 of Off the Common: A Fintech Podcast, BackBay Communications fintech team members Will Hernandez and Tylor Tourville […] Read More
May 14, 2021In the milestone Episode 10 of Off The Comment: A Fintech Podcasts, BackBay Communications fintech team members Will Hernandez and […] Read More
-
May 7, 2021
BackBay CEO Bill Haynes shares the top 10 factors to look for in the course of determining whether a PR […] Read More
May 7, 2021In Episode 9 of Off the Common: A Fintech Podcast, BackBay Communications fintech team members Will Hernandez and Tylor Tourville […] Read More
-
April 30, 2021
In Episode 8 of Off the Common: A Fintech Podcast, BackBay Communications fintech team members Will Hernandez and Tylor Tourville […] Read More
April 23, 2021In Episode 7 of Off the Common: A Fintech Podcast, BackBay Communications fintech team members Will Hernandez and Tylor Tourville […] Read More
-
April 16, 2021
In Episode 6 of Off the Common: A Fintech Podcast, BackBy Communications fintech team members Will Hernandez and Tylor Tourville […] Read More
April 14, 2021Monument Group was founded in 1994 and has assisted general partners in raising capital through several market cycles. What three […] Read More
-
April 13, 2021
#1 Ranked Fastest Growing Fintech in U.S. by Inc. Magazine, Ocrolus Chooses Fintech Specialist Agency BackBay for Media Relations and […] Read More
April 9, 2021In Episode 5 of Off the Common: A Fintech Podcast, BackBay Communications fintech team members Will Hernandez and Tylor Tourville […] Read More
-
April 2, 2021
In Episode 4 of Off the Common: A Fintech Podcast, BackBay Communications fintech team members Will Hernandez and Tylor Tourville […] Read More
April 1, 2021Anti-Financial-Crime RegTech Hires BackBay to Support U.S. Expansion BOSTON, April 1, 2021 – HAWK:AI (Hawk AI GmbH), a global leader in […] Read More
-
March 31, 2021
If there’s one thing our clients do really well, it’s innovate. Working in the fintech industry, we have the privilege […] Read More
March 26, 2021In Episode 3 of Off the Common: A Fintech Podcast, BackBay Communications team members Will Hernandez and Tylor Tourville discuss […] Read More
-
March 25, 2021
Boston, MA, March 25, 2021 – BackBay Communications, a leading integrated financial services public relations, content development, and digital marketing […] Read More
March 19, 2021In Episode 2 of Off the Common: a Fintech Podcast, BackBay fintech team members Will Hernandez and Tylor Tourville discuss […] Read More
-
March 12, 2021
In the debut episode of Off the Common: a Fintech Podcast, BackBay fintech team members Will Hernandez and Tylor Tourville […] Read More
March 5, 2021Institutional investors are leaving fund managers with little choice but to develop a POV around sustainability, writes Ken MacFadyen SVP, […] Read More
-
February 1, 2021
Asset Management, Fintech, Impact Investing and Private Equity Clients Recognized for Excellence in Over 30 Award Programs February 1, 2021, […] Read More
January 27, 2021Specialist private equity communications firm also publicized nine fund closes totaling over $5.4 billion on behalf of its private equity […] Read More
-
January 21, 2021
BOSTON, January 21, 2021 – BackBay Communications, a leading integrated financial services, public relations, content and digital marketing firm, today announced […] Read More
December 17, 2020In real time, it felt like the longest and most exasperating 12 months on record; looking ahead, the trauma will […] Read More
-
December 9, 2020
I’d like to thank BackBay’s clients, employees, and partners. 2020 was an extremely difficult year for everyone, full of obstacles […] Read More
October 20, 2020BackBay is proud to be ranked #5 PR Firm for Private Equity Deal Announcements in The Deal’s Q3 2020 Power […] Read More
-
September 29, 2020
LONDON and BOSTON, September 29, 2020 – Goji, a leading UK-based technology company that provides an investment platform that connects alternative […] Read More
September 22, 2020BOSTON, September 22, 2020 – BackBay Communications, a leading integrated financial services public relations, content development, and digital marketing firm, is […] Read More
-
September 17, 2020
As more private investment firms turn to content and digital marketing, the bar for authenticity is being raised. As part […] Read More
September 11, 2020Watch BackBay SVP and Head of Content Development, Ken MacFadyen, discuss key highlights from our latest research on marketing trends […] Read More
-
August 27, 2020
Boston and London, August 27, 2020 – SuperReturn, the world’s leading private equity and venture capital conference series, has named BackBay […] Read More
August 25, 2020This article originally appeared in WealthManagement.com. When and how the world returns to some semblance of normal remains to be […] Read More
-
August 24, 2020
Boston, MA, August 24, 2020 – BackBay Communications, a leading financial-services public relations and integrated content marketing firm, will again […] Read More
August 11, 2020For financial services companies looking for the best PR agency to help them meet their business goals, there are several […] Read More
-
July 29, 2020
Have you ever had one of those moments where you’re scrolling through an Instagram feed or poking around on Facebook […] Read More
July 28, 2020What made you want to join the Communications industry? This is kind of a trick question for me because I […] Read More
-
July 28, 2020
Describe your role at BackBay. What is the day to day like? I’m a vice president and currently lead our […] Read More
July 28, 2020What’s your favorite part about working in Communications? My favorite part about working in Communications is the opportunity to combine […] Read More
-
July 28, 2020
What did you study in college? How does it relate to what you do now? I studied journalism at UMass […] Read More
July 27, 2020Innovative Financial Data and Business Intelligence Company Hires Financial Services Agency BOSTON and PORTLAND, Ore., July 28, 2020 – Facteus (formerly ARM […] Read More
-
July 8, 2020
Leader in Global Digital Trading Technology Appoints Financial Services PR Firm BackBay BOSTON, July 8, 2020 – BackBay Communications, a […] Read More
June 16, 2020A new report from BackBay Communications, exploring the marketing efforts of family offices, highlights that many are just now starting […] Read More
-
June 16, 2020
BOSTON – JUNE 16, 2020 – A new study by BackBay Communications has found that while family offices remain more […] Read More
June 16, 2020Our new family office study, “Family Offices Tiptoe Into the Spotlight,” found that while family offices remain more discreet, many […] Read More
-
June 8, 2020
Big Path has been called “impact investing’s investment bank” and works with impact investors and funds as well as socially […] Read More
June 8, 2020The pandemic is truly a tragedy and it will take a long time for life to return to normal. But […] Read More
-
May 21, 2020
HKW was founded in 1903 as a merchant bank and has been a buyout private equity investor since 1982. How […] Read More
May 18, 2020Competition in the fintech space is fierce, not only for acquiring customers, but for share of voice in the media. […] Read More
-
May 6, 2020
People find it interesting when I tell them I work in financial services PR. The next question, typically, is whether […] Read More
May 1, 2020Despite changes to the PR landscape in recent years, earned media persists as a top goal for many companies. Earned […] Read More
-
April 27, 2020
Big Year for BackBay: BackBay Communications founder and CEO, Bill Haynes, discusses the firm’s growth with O’Dwyer’s. [View PDF]
April 16, 2020Provider of Technology-Enabled Regulatory and Compliance Consulting and Fund Distribution Services to the Global Financial Services Industry Chooses Financial Services […] Read More
-
April 13, 2020
“….So, what do y’all do all day besides pitch?” That was the primary question I had for Tylor Tourville, vice […] Read More
April 2, 2020Pioneering Impact Investing Firm Focused on Sub-Saharan Africa Hires BackBay Boston – BackBay Communications, a leading integrated financial services public […] Read More
-
March 30, 2020
What’s your favorite part about working in Communications? There’s a lot to like about BackBay, but the best part is […] Read More
March 30, 2020Digital magazines, Zoom webinars, and podcasts are providing venues for financial services firms to engage and cultivate networks amid forced […] Read More
-
March 26, 2020
Across BackBay’s four focus areas – private equity and venture capital, asset management, impact investing, and fintech – team members […] Read More
March 12, 2020Digital communications have been growing in adoption and importance. Some have put these initiatives off, whereas others have built out […] Read More
-
February 19, 2020
Game changer. We all know that tired, clichéd term gets tossed around ad nauseum in the banking and fintech industries, […] Read More
February 14, 2020Boston and London – BackBay Communications, a leading integrated public relations, content-marketing and branding firm specializing in the financial services […] Read More
-
February 12, 2020
New York – To raise awareness of its fourth annual Investing for Impact conference, the Economist Events has hired BackBay […] Read More
February 10, 2020Boston and Los Angeles – SuperReturn, the world’s leading private equity and venture capital conference series, has named BackBay Communications, a […] Read More
-
February 8, 2020
Boston – BackBay Communications, a leading financial-services public relations and integrated marketing firm, today announced it is once again a sponsor […] Read More
January 28, 2020At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our […] Read More
-
January 22, 2020
As we celebrate BackBay’s 15th anniversary this year, we would like to thank our clients for placing their trust in […] Read More
January 14, 2020CORE Industrial Partners raised its first institutional fund earlier this year. Can you talk a bit about the market opportunity […] Read More
-
January 8, 2020
Boston – BackBay Communications, a leading integrated financial-services public relations and content-marketing firm, today announced that Will Hernandez has joined […] Read More
December 3, 2019I travel lightly, meaning I can survive with just one pair of shoes if I’m away for the weekend. Even […] Read More
-
November 14, 2019
A recent Financial Communications Society event in Boston — “Millennial Investing and Financial Wealth” — dispelled some common myths surrounding […] Read More
October 15, 2019Boston – BackBay Communications, a leading integrated public relations and content marketing firm specializing in the financial services sector, is […] Read More
-
September 24, 2019
As data science, automation, and digital platforms forever alter finance and banking, marketing and PR strategies need to keep pace […] Read More
September 18, 2019Can you tell us about the mission of innogy Innovation Hub and the story behind the firm? We believe the […] Read More
-
September 10, 2019
“What we’re doing here is game changing for the industry.” “We have no true competitors.” Anyone who has worked in […] Read More
September 6, 2019Many years ago, I kissed my grandmother on the cheek and told her how nice it was to see her. […] Read More
-
August 26, 2019
When the Business Roundtable released its new statement of purpose in August, the rest of corporate America did a double take. […] Read More
August 26, 2019What healthcare investing opportunities did you identify when you launched Shore Capital Partners in 2009 and how has healthcare investing […] Read More
-
August 22, 2019
BOSTON – BackBay Communications, a leading public relations and integrated content-marketing firm specializing in the financial services sector, is proud […] Read More
August 14, 2019How do you manage 60 annual Economist events on six continents? We have a world-class team of professionals based in […] Read More
-
June 26, 2019
Boston – BackBay Communications, a leading financial-services public relations and integrated content-marketing firm, today announced that financial services and healthcare public […] Read More
June 26, 2019At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our […] Read More
-
June 26, 2019
London – The Economist Events has appointed BackBay Communications, a public relations and integrated marketing firm specialising in financial communications, […] Read More
June 18, 2019This year, The Association for Corporate Growth’s (ACG) EuroGrowth conference returned to London. The annual international middle-market event saw M&A […] Read More
-
June 17, 2019
Guiding panel discussions at the conference, BackBay CEO Bill Haynes and Vice President & Head of Content Development Ken MacFadyen […] Read More
May 24, 2019“Content is king” isn’t a new concept by any means. What’s noteworthy today is how many companies across financial services […] Read More
-
May 15, 2019
As we look forward to The Economist Event’s upcoming Climate Risk Summit on July 21, 2019, we reflect on their […] Read More
May 2, 2019BackBay to provide integrated marketing communications for the leading provider of financial email marketing and event management technology and services […] Read More
-
May 1, 2019
Our recent fintech study, “First the Content, Then World Domination”, found that 96% of the top 100 global fintech firms […] Read More
April 18, 2019Writing is generally considered to be a process of exploration and discovery. But in most corporate settings, with accelerated timelines […] Read More
-
April 15, 2019
At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our […] Read More
March 21, 2019Bulldog Reporter – The Economist Events has selected financial services public relations and integrated marketing firm BackBay Communications as its PR agency […] Read More
-
March 6, 2019
Considering a career in public relations, but not sure if you have the right skills? You don’t necessarily have to […] Read More
February 7, 2019New York – To help raise awareness of its third annual Impact Investing conference, the Economist Events has hired BackBay […] Read More
-
February 1, 2019
Maintaining positive relationships with clients is imperative for communication agencies like ours. Not only does it make the work enjoyable, […] Read More
January 30, 2019As we enter 2019, competition has never been more intense for incumbent and startup fintech companies. Whether your tech is […] Read More
-
January 18, 2019
2018 represented a momentous year at BackBay Communications. We forged strong relationships with several notable new clients; we maintained and […] Read More
November 13, 2018Communicating Disruption Two Six Capital’s Ian Picache and Sajjad Jaffer discuss the genesis behind their effort to re-imagine private equity’s […] Read More
-
October 12, 2018
Common myths and misperceptions on ESG (environment, social, and governance investing) were discussed by a panel of in-house financial services […] Read More
September 28, 2018At the beginning of September, Boston hosted its second annual Fintech Week, a five-day series of speakers, panels, demos, and fireside […] Read More
-
August 24, 2018
Three Tips for Game-Changing Content Tailored to Twitter, LinkedIn and Other Social Channels – Hayley Reissfelder It should come as […] Read More
July 19, 2018Bulldog Reporter – BackBay Communications, a Boston-based financial-services public relations and integrated content-marketing firm, announced that former Money Magazine Deputy Editor Paul Lim has joined […] Read More
-
July 18, 2018
Boston Business Journal – BackBay Communications, a leading financial-services public relations and integrated content-marketing firm, today announced that former Money […] Read More
July 18, 2018Former Money Magazine Deputy Editor to Lead BackBay’s Asset and Wealth Management Group Boston – BackBay Communications, a leading financial-services public […] Read More
-
July 13, 2018
O’Dwyer PR – Private equity firms are catching up with firms in other industries when it comes to their external […] Read More
July 2, 2018Bulldog Reporter – New research from financial services PR and integrated marketing firm BackBay Communications reveals that more than six out of […] Read More
-
June 25, 2018
Every day brings a new development in the ongoing disruption of the financial services industry. To help make sense of […] Read More
June 22, 2018Traders – Compliance set to consume a greater proportion of asset managers’ financial resources against a backdrop of mount regulation […] Read More
-
June 21, 2018
Asset Servicing Times – Asset managers expect compliance expenditure and regulatory burden to increase over the next five years, according […] Read More
June 18, 2018BackBay Communications’ study finds that 63% of the top 100 global private equity firms are leveraging content to differentiate their […] Read More
-
June 15, 2018
The Trade – New report suggests that spending, automation and outsourcing of compliance functions at buy-side firms will increase over […] Read More
June 14, 2018BackBay Communications, a leading financial-services public relations and integrated marketing firm, received two awards by the Publicity Club of New […] Read More
-
June 13, 2018
New research from BackBay Communications and Osney Media reveals a projected increase in compliance expenditure and regulatory burden for asset […] Read More
June 13, 2018Markets Media – Compliance set to consume a greater proportion of asset managers’ financial resources against a backdrop of mount […] Read More
-
June 1, 2018
Our annual survey ahead of The Summit for Asset Management (TSAM) New York, in collaboration with Osney Media, indicated that […] Read More
June 1, 2018Our recent private equity study, Private Equity Gets Its Arms Around Content, indicated that 63% of the top 100 global […] Read More
-
May 1, 2018
Our recent study, Feeding the Beast, found that 88% of the world’s top 200 asset managers have implemented content marketing […] Read More
May 1, 2018Funds Europe – Firms are concerned. A survey conducted by Osney Media and BackBay Communications found that two-thirds of asset […] Read More
-
April 27, 2018
M&A Journal – The digital age necessitates that everyone — not just organizations — build and maintain an online presence […] Read More
April 1, 2018Our annual survey ahead of The Summit for Asset Management (TSAM) London, in collaboration with Osney Media, revealed that 33% […] Read More
-
March 15, 2018
As impact investing moves comfortably into the mainstream financial dialogue, a number of websites and publications have emerged in recent […] Read More
March 13, 2018FinancialIT – A new report from Osney Media and BackBay Communications reveals that improving cybersecurity is one of the key […] Read More
-
March 13, 2018
Investment Week – Two-thirds of asset managers believe cyber crime presents a greater threat to their business this year compared […] Read More
March 13, 2018Financial News – Osney Media and BackBay Communications have released a report based on a survey of 88 decision-makers at […] Read More
-
March 13, 2018
The latest report from BackBay and The Summit for Asset Management (TSAM), Trends in Asset Management, is based on a […] Read More
March 12, 2018It was a rather chilly Berlin that played host to SuperReturn International, the world’s largest private equity gathering. Taking place […] Read More
-
January 31, 2018
FundFire – CEO Bill Haynes shares how private equity firms are building brand equity through content marketing, leveraging data from […] Read More
December 1, 2017In fall of 2017, our joint survey with capital markets financial data software company Pitchbook revealed that 70% of private […] Read More
-
November 20, 2017
FundFire – Investors have an increasing appetite for information that can guide their decision-making processes, and that’s fueling the growth […] Read More
November 17, 2017Bulldog Reporter – BackBay Communications, a financial services public relations and integrated marketing firm, announced that it has been honored […] Read More
-
November 16, 2017
O’Dwyers – Asset management firms appear to recognize the role thought leadership plays in their PR programs, with nearly nine […] Read More
November 15, 2017Digital Journal – BackBay Communications, a leading financial-services public relations and integrated marketing firm, today announced the publication of a […] Read More
-
November 15, 2017
BackBay Communications’ study finds 88% of the world’s 200 largest asset managers utilize content marketing as part of an integrated […] Read More
November 15, 2017The headline statistic from BackBay Communications’ first-ever study analyzing the adoption rate of content marketing is that, among the world’s […] Read More
-
November 15, 2017
The following report, Asset Management in Focus, is based on a global survey of asset managers, and was officially released […] Read More
November 14, 2017Adams Funds is comprised of two of the country’s oldest closed-end funds. How does that history factor into the brand, […] Read More
-
October 11, 2017
As competition for deals, LP dollars and talent continues to increase, PE Firms indicate a need for integrated marketing strategies […] Read More
July 20, 2017Traditionally, what has been Murray Devine’s approach to marketing and communications? From the start, Murray Devine has approached marketing and […] Read More
-
April 12, 2017
How would you characterize the strength of Eagle’s brand and what are some of the key attributes that you seek […] Read More
October 31, 2016How would you characterize The Riverside Company’s approach to marketing/communications? Our core audience is entrepreneurs and business owners, so we […] Read More
-
October 30, 2016
How would you characterize Fiduciary Trust Company’s approach to marketing/communications? At Fiduciary Trust, we are fortunate to have a wealth […] Read More
January 1, 2014In collaboration with the capital markets financial data software company, Pitchbook, our joint survey in 2014 revealed 98% of respondents […] Read More
Boston, MA 02116
info@backbaycommunications.com
London, W1F 8FL
info@backbaycommunications.com