Asset managers must focus on long-term ESG messaging, not short-term performance By Paul J. Lim This article originally appeared in […] Read More

In this contributed article to informaconnect, the content hub of SuperReturn, BackBay’s Stephen Fishleigh outlines how, especially in a down […] Read More

New research from SuperReturn and BackBay Communications reveals marketing activity in the industry is set to increase BOSTON & LONDON […] Read More

Private equity professionals say that the need for a strong brand has increased amid growing competition in the industry according […] Read More

You have spent many years as an executive leader in the consulting industry, including at E&Y prior to TBM, and […] Read More

As international investors look to snap up ‘undervalued’ UK assets, private equity firms look to brand visibility and storytelling to […] Read More

BackBay has received a Gold Stevie® Award for Small Company of the Year: Advertising, Marketing & PR in the 2023 […] Read More

BackBay has received a Silver Stevie® Award for PR Agency of the Year in the 2023 American Business Awards®. The […] Read More

BackBay has been ranked a Top 10 private equity PR firm in The Deal’s League Tables for 16 consecutive quarters. […] Read More

The 2023 North America PR Agencies of the Year are the result of an exhaustive research process involving more than […] Read More

In our latest Employee Spotlight, we check in with our Account Supervisor, Marta Seitz. Marta joined BackBay nearly 5 years […] Read More

Last week, Will Hernandez and I had the opportunity to go to Las Vegas for the Fintech Meetup conference, a […] Read More

As competition for investor funds continues to sharpen, private equity firms need to focus on their messaging and communication to […] Read More

BOSTON & LONDON – BackBay Communications, a leading public relations and integrated marketing firm focused on the financial services sector, today […] Read More

What is Goji and what’s its mission? Goji is a London-headquartered, globally focused financial technology company. Our mission is to […] Read More

The final numbers are in and we are happy to share that 2022 was another great year for our team […] Read More

As we know, the challenges private equity faced in 2022, including inflation, the accompanying rise in interest rates, the threat […] Read More

We are pleased to again partner with The Venture Capital & Private Equity Club, the largest student club at Harvard […] Read More

BackBay has been ranked a Top 10 private equity PR firm in The Deal’s League Tables for 15 consecutive quarters. […] Read More

We are thrilled to share that we have also been shortlisted for Best Communications & Public Relations Firm at this year’s Fund Intelligence […] Read More

We are pleased to be shortlisted for Best PR & Communications Agency in the Private Equity European Awards. Read More

Turning over the calendar to 2023 was a much needed, if only symbolic, fresh start for many fintech companies. While […] Read More

The theme of the World Economic Forum’s Davos 2023 meeting is “Cooperation in a Fragmented World.” The annual meeting of […] Read More

This article originally appeared in wealthmanagement.com Since the end of the global financial panic more than a decade ago, asset […] Read More

In recent years, we have witnessed skyrocketing interest from the broader financial community in the work of impact investors. The […] Read More

Specialist financial services communications firm celebrates client milestone after 17 years in business focusing on the private equity industry Boston – […] Read More

Vice President, Head of Impact Investing & ESG Why is it important for impact investors to think about communications? Investing […] Read More

When you and your colleagues spun out of DE Shaw more than a decade ago to create Stellus, did you […] Read More

Boston – BackBay Communications, a leading public relations and integrated marketing firm focused on the financial services sector, today announced George […] Read More

Over the last several weeks, I’ve been running into reporters that are new to reporting on the fintech industry. At […] Read More

BackBay recently attended SuperReturn North America, held for the first time in New York City. The popular event (1300+ registrants, […] Read More

Recognising outstanding service providers and excellence in the private equity industry, the judges recognised our performance and growth that saw […] Read More

Leading, Agile and Innovative Global Analytics Company Selects Financial Services PR Firm BackBay BOSTON –  CRISIL, an S&P Global company, […] Read More

Senator Chuck Schumer is famous for his Sunday press conferences. Every Sunday, the senator is in some part of New […] Read More

“We are not a company with a mission,” said one impact-minded CEO at last month’s MO CEO Summit in Portland, […] Read More

Winning Public Relations Campaign Promoted Karen Clark & Company’s Catastrophe Risk Modeling Research and Thought Leadership BOSTON – BackBay Communications, […] Read More

Boston – BackBay Communications, a leading integrated financial services public relations, thought leadership content development, and digital marketing firm, today […] Read More

When crafting a communications strategy, a key consideration should be how your competitors are communicating their value proposition to the market […] Read More

We are in a liminal, or transitional, time. As the traditional objectives for marketing and PR evolve, and as previous […] Read More

The SuperReturn series runs the world’s leading private equity, private credit, and venture capital events. What three things have changed […] Read More

Associate Director, London Describe your role at BackBay. What is the day to day like? I work in PR, communications […] Read More

Specialist private equity communications firm also publicized 15 fund closes totaling $18.3 billion on behalf of private markets clients in […] Read More

After a year break due to the pandemic, Money20/20 USA was back in full force last month in Las Vegas. […] Read More

BackBay is proud to be ranked #5 PR Firm for Private Equity Deal Announcements in The Deal’s Q3 2021 Power […] Read More

What is IMPACT Community Capital and its mission?  IMPACT Community Capital is an investment manager focused solely on impact investing. […] Read More

At the height of the pandemic last year, banks both small and large were mostly seen as the “good guys” […] Read More

London and Boston, September 20, 2021 – SuperReturn, the world’s leading private equity and venture capital conference series, has again selected […] Read More

Boston, MA, August 31, 2021 – BackBay Communications, a leading integrated financial services public relations, content development, and digital marketing […] Read More

This article originally appeared in WealthManagement.com. While the markets may be acting as if everything is getting back to normal, […] Read More

In this contributed article to O’Dwyers PR, BackBay CEO Bill Haynes outlines a few trends for asset managers focused on […] Read More

What is Foreside’s value proposition and how does Foreside help clients navigate growth and risk? Precision, expertise, and integrity; combined […] Read More

BOSTON, June 29, 2021 – BackBay Communications, a financial services focused integrated public relations, content development, and digital marketing agency, […] Read More

Describe your role at BackBay. What is the day to day like? I’m Vice President, Creative Director at BackBay. My […] Read More

Real estate investment firm selects financial services communications specialist for integrated program BOSTON and SAN DIEGO, June 8, 2021 – Pathfinder […] Read More

Will Hernandez welcomes back Tylor Tourville to the podcast after his week away from the show, and they chat about […] Read More

In Episode 12 of Off the Common: A Fintech Podcast, BackBay’s Will Hernandez goes solo and discusses wealth tech funding; […] Read More

On Episode 11 of Off the Common: A Fintech Podcast, BackBay Communications fintech team members Will Hernandez and Tylor Tourville […] Read More

In the milestone Episode 10 of Off The Comment: A Fintech Podcasts, BackBay Communications fintech team members Will Hernandez and […] Read More

BackBay CEO Bill Haynes shares the top 10 factors to look for in the course of determining whether a PR […] Read More

In Episode 9 of Off the Common: A Fintech Podcast, BackBay Communications fintech team members Will Hernandez and Tylor Tourville […] Read More

In Episode 8 of Off the Common: A Fintech Podcast, BackBay Communications fintech team members Will Hernandez and Tylor Tourville […] Read More

In Episode 7 of Off the Common: A Fintech Podcast, BackBay Communications fintech team members Will Hernandez and Tylor Tourville […] Read More

In Episode 6 of Off the Common: A Fintech Podcast, BackBy Communications fintech team members Will Hernandez and Tylor Tourville […] Read More

Monument Group was founded in 1994 and has assisted general partners in raising capital through several market cycles. What three […] Read More

#1 Ranked Fastest Growing Fintech in U.S. by Inc. Magazine, Ocrolus Chooses Fintech Specialist Agency BackBay for Media Relations and […] Read More

In Episode 5 of Off the Common: A Fintech Podcast, BackBay Communications fintech team members Will Hernandez and Tylor Tourville […] Read More

In Episode 4 of Off the Common: A Fintech Podcast, BackBay Communications fintech team members Will Hernandez and Tylor Tourville […] Read More

Anti-Financial-Crime RegTech Hires BackBay to Support U.S. Expansion BOSTON, April 1, 2021 – HAWK:AI (Hawk AI GmbH), a global leader in […] Read More

If there’s one thing our clients do really well, it’s innovate. Working in the fintech industry, we have the privilege […] Read More

In Episode 3 of Off the Common: A Fintech Podcast, BackBay Communications team members Will Hernandez and Tylor Tourville discuss […] Read More

Boston, MA, March 25, 2021 – BackBay Communications, a leading integrated financial services public relations, content development, and digital marketing […] Read More

In Episode 2 of Off the Common: a Fintech Podcast, BackBay fintech team members Will Hernandez and Tylor Tourville discuss […] Read More

In the debut episode of Off the Common: a Fintech Podcast, BackBay fintech team members Will Hernandez and Tylor Tourville […] Read More

Institutional investors are leaving fund managers with little choice but to develop a POV around sustainability, writes Ken MacFadyen SVP, […] Read More

Asset Management, Fintech, Impact Investing and Private Equity Clients Recognized for Excellence in Over 30 Award Programs February 1, 2021, […] Read More

Specialist private equity communications firm also publicized nine fund closes totaling over $5.4 billion on behalf of its private equity […] Read More

BOSTON, January 21, 2021 – BackBay Communications, a leading integrated financial services, public relations, content and digital marketing firm, today announced […] Read More

In real time, it felt like the longest and most exasperating 12 months on record; looking ahead, the trauma will […] Read More

I’d like to thank BackBay’s clients, employees, and partners. 2020 was an extremely difficult year for everyone, full of obstacles […] Read More

BackBay is proud to be ranked #5 PR Firm for Private Equity Deal Announcements in The Deal’s Q3 2020 Power […] Read More

LONDON and BOSTON, September 29, 2020 – Goji, a leading UK-based technology company that provides an investment platform that connects alternative […] Read More

BOSTON, September 22, 2020 – BackBay Communications, a leading integrated financial services public relations, content development, and digital marketing firm, is […] Read More

As more private investment firms turn to content and digital marketing, the bar for authenticity is being raised. As part […] Read More

Watch BackBay SVP and Head of Content Development, Ken MacFadyen, discuss key highlights from our latest research on marketing trends […] Read More

Boston and London, August 27, 2020 – SuperReturn, the world’s leading private equity and venture capital conference series, has named BackBay […] Read More

This article originally appeared in WealthManagement.com. When and how the world returns to some semblance of normal remains to be […] Read More

Boston, MA, August 24, 2020 – BackBay Communications, a leading financial-services public relations and integrated content marketing firm, will again […] Read More

For financial services companies looking for the best PR agency to help them meet their business goals, there are several […] Read More

Have you ever had one of those moments where you’re scrolling through an Instagram feed or poking around on Facebook […] Read More

What made you want to join the Communications industry? This is kind of a trick question for me because I […] Read More

Describe your role at BackBay. What is the day to day like? I’m a vice president and currently lead our […] Read More

What’s your favorite part about working in Communications? My favorite part about working in Communications is the opportunity to combine […] Read More

What did you study in college? How does it relate to what you do now? I studied journalism at UMass […] Read More

Innovative Financial Data and Business Intelligence Company Hires Financial Services Agency BOSTON and PORTLAND, Ore., July 28, 2020 – Facteus (formerly ARM […] Read More

Leader in Global Digital Trading Technology Appoints Financial Services PR Firm BackBay BOSTON, July 8, 2020 – BackBay Communications, a […] Read More

A new report from BackBay Communications, exploring the marketing efforts of family offices, highlights that many are just now starting […] Read More

BOSTON – JUNE 16, 2020 – A new study by BackBay Communications has found that while family offices remain more […] Read More

Our new family office study, “Family Offices Tiptoe Into the Spotlight,” found that while family offices remain more discreet, many […] Read More

Big Path has been called “impact investing’s investment bank” and works with impact investors and funds as well as socially […] Read More

The pandemic is truly a tragedy and it will take a long time for life to return to normal. But […] Read More

HKW was founded in 1903 as a merchant bank and has been a buyout private equity investor since 1982. How […] Read More

Competition in the fintech space is fierce, not only for acquiring customers, but for share of voice in the media. […] Read More

People find it interesting when I tell them I work in financial services PR. The next question, typically, is whether […] Read More

Despite changes to the PR landscape in recent years, earned media persists as a top goal for many companies. Earned […] Read More

Big Year for BackBay: BackBay Communications founder and CEO, Bill Haynes, discusses the firm’s growth with O’Dwyer’s. [View PDF]

Provider of Technology-Enabled Regulatory and Compliance Consulting and Fund Distribution Services to the Global Financial Services Industry Chooses Financial Services […] Read More

“….So, what do y’all do all day besides pitch?” That was the primary question I had for Tylor Tourville, vice […] Read More

Pioneering Impact Investing Firm Focused on Sub-Saharan Africa Hires BackBay Boston – BackBay Communications, a leading integrated financial services public […] Read More

What’s your favorite part about working in Communications? There’s a lot to like about BackBay, but the best part is […] Read More

Digital magazines, Zoom webinars, and podcasts are providing venues for financial services firms to engage and cultivate networks amid forced […] Read More

Across BackBay’s four focus areas – private equity and venture capital, asset management, impact investing, and fintech – team members […] Read More

Digital communications have been growing in adoption and importance. Some have put these initiatives off, whereas others have built out […] Read More

Game changer. We all know that tired, clichéd term gets tossed around ad nauseum in the banking and fintech industries, […] Read More

Boston and London – BackBay Communications, a leading integrated public relations, content-marketing and branding firm specializing in the financial services […] Read More

New York – To raise awareness of its fourth annual Investing for Impact conference, the Economist Events has hired BackBay […] Read More

Boston and Los Angeles – SuperReturn, the world’s leading private equity and venture capital conference series, has named BackBay Communications, a […] Read More

Boston – BackBay Communications, a leading financial-services public relations and integrated marketing firm, today announced it is once again a sponsor […] Read More

At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our […] Read More

As we celebrate BackBay’s 15th anniversary this year, we would like to thank our clients for placing their trust in […] Read More

CORE Industrial Partners raised its first institutional fund earlier this year. Can you talk a bit about the market opportunity […] Read More

Boston – BackBay Communications, a leading integrated financial-services public relations and content-marketing firm, today announced that Will Hernandez has joined […] Read More

I travel lightly, meaning I can survive with just one pair of shoes if I’m away for the weekend. Even […] Read More

A recent Financial Communications Society event in Boston — “Millennial Investing and Financial Wealth” — dispelled some common myths surrounding […] Read More

Boston – BackBay Communications, a leading integrated public relations and content marketing firm specializing in the financial services sector, is […] Read More

As data science, automation, and digital platforms forever alter finance and banking, marketing and PR strategies need to keep pace […] Read More

Can you tell us about the mission of innogy Innovation Hub and the story behind the firm? We believe the […] Read More

“What we’re doing here is game changing for the industry.” “We have no true competitors.” Anyone who has worked in […] Read More

Many years ago, I kissed my grandmother on the cheek and told her how nice it was to see her. […] Read More

When the Business Roundtable released its new statement of purpose in August, the rest of corporate America did a double take. […] Read More

What healthcare investing opportunities did you identify when you launched Shore Capital Partners in 2009 and how has healthcare investing […] Read More

BOSTON – BackBay Communications, a leading public relations and integrated content-marketing firm specializing in the financial services sector, is proud […] Read More

How do you manage 60 annual Economist events on six continents? We have a world-class team of professionals based in […] Read More

Boston – BackBay Communications, a leading financial-services public relations and integrated content-marketing firm, today announced that financial services and healthcare public […] Read More

At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our […] Read More

London – The Economist Events has appointed BackBay Communications, a public relations and integrated marketing firm specialising in financial communications, […] Read More

This year, The Association for Corporate Growth’s (ACG) EuroGrowth conference returned to London. The annual international middle-market event saw M&A […] Read More

Guiding panel discussions at the conference, BackBay CEO Bill Haynes and Vice President & Head of Content Development Ken MacFadyen […] Read More

“Content is king” isn’t a new concept by any means. What’s noteworthy today is how many companies across financial services […] Read More

As we look forward to The Economist Event’s upcoming Climate Risk Summit on July 21, 2019, we reflect on their […] Read More

BackBay to provide integrated marketing communications for the leading provider of financial email marketing and event management technology and services […] Read More

Our recent fintech study, “First the Content, Then World Domination”, found that 96% of the top 100 global fintech firms […] Read More

Writing is generally considered to be a process of exploration and discovery. But in most corporate settings, with accelerated timelines […] Read More

At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our […] Read More

Bulldog Reporter – The Economist Events has selected financial services public relations and integrated marketing firm BackBay Communications as its PR agency […] Read More

Considering a career in public relations, but not sure if you have the right skills? You don’t necessarily have to […] Read More

New York –  To help raise awareness of its third annual Impact Investing conference, the Economist Events has hired BackBay […] Read More

Maintaining positive relationships with clients is imperative for communication agencies like ours. Not only does it make the work enjoyable, […] Read More

As we enter 2019, competition has never been more intense for incumbent and startup fintech companies. Whether your tech is […] Read More

2018 represented a momentous year at BackBay Communications. We forged strong relationships with several notable new clients; we maintained and […] Read More

Communicating Disruption Two Six Capital’s Ian Picache and Sajjad Jaffer discuss the genesis behind their effort to re-imagine private equity’s […] Read More

Common myths and misperceptions on ESG (environment, social, and governance investing) were discussed by a panel of in-house financial services […] Read More

At the beginning of September, Boston hosted its second annual Fintech Week, a five-day series of speakers, panels, demos, and fireside […] Read More

Three Tips for Game-Changing Content Tailored to Twitter, LinkedIn and Other Social Channels – Hayley Reissfelder It should come as […] Read More

Bulldog Reporter – BackBay Communications, a Boston-based financial-services public relations and integrated content-marketing firm, announced that former Money Magazine Deputy Editor Paul Lim has joined […] Read More

Boston Business Journal – BackBay Communications, a leading financial-services public relations and integrated content-marketing firm, today announced that former Money […] Read More

Former Money Magazine Deputy Editor to Lead BackBay’s Asset and Wealth Management Group Boston – BackBay Communications, a leading financial-services public […] Read More

O’Dwyer PR – Private equity firms are catching up with firms in other industries when it comes to their external […] Read More

Bulldog Reporter – New research from financial services PR and integrated marketing firm BackBay Communications reveals that more than six out of […] Read More

Every day brings a new development in the ongoing disruption of the financial services industry. To help make sense of […] Read More

Traders – Compliance set to consume a greater proportion of asset managers’ financial resources against a backdrop of mount regulation […] Read More

Asset Servicing Times – Asset managers expect compliance expenditure and regulatory burden to increase over the next five years, according […] Read More

BackBay Communications’ study finds that 63% of the top 100 global private equity firms are leveraging content to differentiate their […] Read More

The Trade – New report suggests that spending, automation and outsourcing of compliance functions at buy-side firms will increase over […] Read More

BackBay Communications, a leading financial-services public relations and integrated marketing firm, received two awards by the Publicity Club of New […] Read More

New research from BackBay Communications and Osney Media reveals a projected increase in compliance expenditure and regulatory burden for asset […] Read More

Markets Media – Compliance set to consume a greater proportion of asset managers’ financial resources against a backdrop of mount […] Read More

Our annual survey ahead of The Summit for Asset Management (TSAM) New York, in collaboration with Osney Media, indicated that […] Read More

Our recent private equity study, Private Equity Gets Its Arms Around Content, indicated that 63% of the top 100 global […] Read More

Our recent study, Feeding the Beast, found that 88% of the world’s top 200 asset managers have implemented content marketing […] Read More

Funds Europe – Firms are concerned. A survey conducted by Osney Media and BackBay Communications found that two-thirds of asset […] Read More

M&A Journal – The digital age necessitates that everyone — not just organizations — build and maintain an online presence […] Read More

Our annual survey ahead of The Summit for Asset Management (TSAM) London, in collaboration with Osney Media, revealed that 33% […] Read More

As impact investing moves comfortably into the mainstream financial dialogue, a number of websites and publications have emerged in recent […] Read More

FinancialIT – A new report from Osney Media and BackBay Communications reveals that improving cybersecurity is one of the key […] Read More

Investment Week – Two-thirds of asset managers believe cyber crime presents a greater threat to their business this year compared […] Read More

Financial News – Osney Media and BackBay Communications have released a report based on a survey of 88 decision-makers at […] Read More

The latest report from BackBay and The Summit for Asset Management (TSAM), Trends in Asset Management, is based on a […] Read More

It was a rather chilly Berlin that played host to SuperReturn International, the world’s largest private equity gathering. Taking place […] Read More

FundFire – CEO Bill Haynes shares how private equity firms are building brand equity through content marketing, leveraging data from […] Read More

In fall of 2017, our joint survey with capital markets financial data software company Pitchbook revealed that 70% of private […] Read More

FundFire – Investors have an increasing appetite for information that can guide their decision-making processes, and that’s fueling the growth […] Read More

Bulldog Reporter – BackBay Communications, a financial services public relations and integrated marketing firm, announced that it has been honored […] Read More

O’Dwyers – Asset management firms appear to recognize the role thought leadership plays in their PR programs, with nearly nine […] Read More

Digital Journal – BackBay Communications, a leading financial-services public relations and integrated marketing firm, today announced the publication of a […] Read More

BackBay Communications’ study finds 88% of the world’s 200 largest asset managers utilize content marketing as part of an integrated […] Read More

The headline statistic from BackBay Communications’ first-ever study analyzing the adoption rate of content marketing is that, among the world’s […] Read More

The following report, Asset Management in Focus, is based on a global survey of asset managers, and was officially released […] Read More

Adams Funds is comprised of two of the country’s oldest closed-end funds. How does that history factor into the brand, […] Read More

As competition for deals, LP dollars and talent continues to increase, PE Firms indicate a need for integrated marketing strategies […] Read More

Traditionally, what has been Murray Devine’s approach to marketing and communications? From the start, Murray Devine has approached marketing and […] Read More

How would you characterize the strength of Eagle’s brand and what are some of the key attributes that you seek […] Read More

How would you characterize The Riverside Company’s approach to marketing/communications? Our core audience is entrepreneurs and business owners, so we […] Read More

How would you characterize Fiduciary Trust Company’s approach to marketing/communications? At Fiduciary Trust, we are fortunate to have a wealth […] Read More

In collaboration with the capital markets financial data software company, Pitchbook, our joint survey in 2014 revealed 98% of respondents […] Read More