We are proactive partners, developing integrated programs that support our clients’ business objectives.
ESG/Impact Investing

BackBay assists financial services companies involved in Impact Investing / ESG to raise awareness of their commitment to this growing strategy.

We help companies refine their messages and raise visibility, credibility and understanding of their approach to socially responsible investing through media relations, thought leadership, social media and events.

We develop integrated public relations and marketing communications programs to help firms achieve the following objectives:

Build Understanding and Gain Recognition
  • Clearly articulate the company’s philosophy and how impact investing is core to its mission
  • Demonstrate the financial and social benefits of ESG
  • Position the company and executives as thought leaders in the impact space
Attract Investors
  • Raise awareness of the firm’s investment approach
  • Articulate the investment and social returns that ESG can generate
  • Increase interactions with current and potential investors
Identify Investment Opportunities
  • Feature successful investments
  • Enlist companies in spreading the word
  • Facilitate inbound inquiries from target private and public company investors

Our Services


  • “Given BackBay’s in-depth knowledge and long track record representing financial services and impact investing clients, we are proud to team up to take mission-driven investing from the margins to the mainstream. ”MICHAEL WHELCHELCo-Founder and Managing Partner, Big Path Capital
  • “BackBay Communications’ deep PR experience and robust relationships, both with the media and with clients focused on impact and sustainable investing, has proven invaluable to the promotion of our events.”LEILA BERKELEYEVP and Managing Director of the Economist Events
  • “BackBay helps Vital Capital to communicate our work at the highest standards. They scale the value of our activities, helping us to meet our goals. Collaborating with BackBay is seamless with their high-quality team that understand our needs.”Tamar PashtanHead of ESG and Impact, Vital Capital
Contact Us
BOSTON 20 Park Plaza, Suite 801
Boston, MA 02116
LONDON 14-16 Great Chapel Street
London, W1F 8FL
Contact Us