BackBay assists financial services companies involved in Impact Investing / ESG to raise awareness of their commitment to this growing strategy.
We help companies refine their messages and raise visibility, credibility and understanding of their approach to socially responsible investing through media relations, thought leadership, social media and events.
We develop integrated public relations and marketing communications programs to help firms achieve the following objectives:
Build Understanding and Gain Recognition
- Clearly articulate the company’s philosophy and how impact investing is core to its mission
- Demonstrate the financial and social benefits of ESG
- Position the company and executives as thought leaders in the impact space
- Raise awareness of the firm’s investment approach
- Articulate the investment and social returns that ESG can generate
- Increase interactions with current and potential investors
Identify Investment Opportunities
- Feature successful investments
- Enlist companies in spreading the word
- Facilitate inbound inquiries from target private and public company investors
Our Services
