Impact Investing, ESG PR and Content Marketing | BackBay Communications

We are proactive partners, developing integrated programs that support our clients’ business objectives.

Impact Investing

BackBay assists financial services companies involved in Impact Investing / ESG to raise awareness of their commitment to this growing strategy.

We help companies refine their messages and raise visibility, credibility and understanding of their approach to socially responsible investing through media relations, thought leadership, social media and events.

We develop integrated public relations and marketing communications programs to help firms achieve the following objectives:

Build Understanding and Gain Recognition

Clearly articulate the company’s philosophy and how impact investing is core to its mission
Demonstrate the financial and social benefits of ESG
Position the company and executives as thought leaders in the impact space

Attract Investors

Raise awareness of the firm’s investment approach
Articulate the investment and social returns that ESG can generate
Increase interactions with current and potential investors

Identify Investment Opportunities

Feature successful investments
Enlist companies in spreading the word
Facilitate inbound inquiries from target private and public company investors

Our Services

representative impact investing clients

Athena Capital Advisors is an ultra-high net worth investment advisor known for its Impact Investing experience with approximately $5.8 billion in assets under management.

Big Path Capital advises business owners and fund managers in the impact and sustainable sector, connecting mission-driven companies and fund managers with mission-aligned investors

Vikram Gandhi developed HBS’s first impact investing course, “Investing in the 21st Century: Return, Risk and Impact,” and is also the founder of Asha Impact a unique impact investing platform in India.

IMPACT Community Capital is an impact investment firm, founded in 1998 to generate institutional quality, purpose-driven investments.

LeapFrog is a private investment firm investing in high-growth financial services and healthcare companies in Africa and Asia, partnering to achieve leaps of growth, profitability and impact.

Palladium is a global impact firm, working to link social progress and commercial growth by creating strategies, building partnerships, and implementing programs that have a lasting social and financial impact.

Schroder Adveq is a leading global private equity asset manager providing institutional clients access to select private market segments through primary, secondary and direct/co-investments.

The Economist is one of the most widely recognized and well-read current affairs publications covering politics, business, science and technology, and books and arts. As the leader of debate in the pursuit of progress, the Economist Events brings the publication to life.

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“Given BackBay’s in-depth knowledge and long track record representing financial services and impact investing clients, we are proud to team up to take mission-driven investing from the margins to the mainstream. ”MICHAEL WHELCHELCo-Founder and Managing Partner, Big Path Capital
“BackBay Communications’ deep PR experience and robust relationships, both with the media and with clients focused on impact and sustainable investing, has proven invaluable to the promotion of our events.”LEILA BERKELEYEVP and Managing Director of the Economist Events

Learn More

BOSTON 20 Park Plaza, Suite 801
Boston, MA 02116
T: 617-391-0790

LONDON 14-16 Great Chapel Street
London, W1F 8FL
T: +44 (0) 203 475 7552