We generate meaningful results that build brands and drive growth.
Asset Management

BackBay partners with investment companies and wealth management firms to create strategic PR and thought leadership programs that support their ability to attract assets, increase client satisfaction, and build brand value.

We develop public relations and integrated marketing communications programs to help firms achieve the following objectives:

Increase AUM
  • Raise awareness of the firm’s brand and value proposition with new and existing investors
  • Raise awareness of the firm’s investment products and services among prospective clients and intermediaries
  • Showcase new and innovative investment strategies
Boost Client Satisfaction
  • Reinforce benefits of working and investing with the firm
  • Increase client engagement
  • Showcase and increase accessibility and touch points with investment managers and client officers
Grow Brand Value
  • Raise awareness of differentiating core brand attributes (i.e. asset class expertise, multi-generational advice, ESG, etc.)
  • Demonstrate firm and advisor expertise through compelling content and commentary
  • Help recruit the best talent

Our Services


representative clients
  • “To raise awareness of our brand and understanding of our distinctiveness at a deeper level, we’ve created an integrated marketing program, with content at its core.”TODD ECKLERChief Marketing Officer, Fiduciary Trust Company
  • “BackBay proved to be a trusted partner in our rebranding efforts. In addition, their support on our website and media outreach has been outstanding. BackBay has helped us successfully raise our profile within the investment community. ”MARK STOECKLECEO, Adams Funds
Contact Us
BOSTON 20 Park Plaza, Suite 801
Boston, MA 02116
T: 617-391-0790
LONDON 14-16 Great Chapel Street
London, W1F 8FL
T: +44 (0) 203 475 7552
Contact Us