- Messaging Lessons for Wealth Managers in a Post-Pandemic World
- BackBay Communications Wins Three Industry Awards for Content-Based Pandemic Communications Campaigns
- BackBay Communications Congratulates Clients on 2020 Award Wins
- Adams Funds’ 90th Anniversary Campaign Wins Public Relations and Marketing Awards
- Video: Family Offices Tiptoe into the Spotlight: Key Takeaways on Marketing Trends
- Family Offices: The Overlooked Innovators in Finance
- New Study Finds Family Offices Engaging More in PR and Marketing to Boost Investment Opportunities and Social Impact
- New Study: Family Offices Tiptoe Into the Spotlight
- How BackBay is Assisting Clients with Communications During the Coronavirus
- Feeding the Beast

We generate meaningful results that build brands and drive growth.
Asset Management
BackBay partners with investment companies and wealth management firms to create strategic PR and thought leadership programs that support their ability to attract assets, increase client satisfaction, and build brand value.
We develop public relations and integrated marketing communications programs to help firms achieve the following objectives:
Increase AUM
- Raise awareness of the firm’s brand and value proposition with new and existing investors
- Raise awareness of the firm’s investment products and services among prospective clients and intermediaries
- Showcase new and innovative investment strategies
Boost Client Satisfaction
- Reinforce benefits of working and investing with the firm
- Increase client engagement
- Showcase and increase accessibility and touch points with investment managers and client officers
Grow Brand Value
- Raise awareness of differentiating core brand attributes (i.e. asset class expertise, multi-generational advice, ESG, etc.)
- Demonstrate firm and advisor expertise through compelling content and commentary
- Help recruit the best talent
Our Services
representative clients
Learn More
BOSTON
20 Park Plaza, Suite 801
Boston, MA 02116
T: 617-391-0790
Boston, MA 02116
T: 617-391-0790
LONDON
14-16 Great Chapel Street
London, W1F 8FL
T: +44 (0) 203 475 7552
London, W1F 8FL
T: +44 (0) 203 475 7552
Contact Us