Asset Management PR and Content Marketing | BackBay Communications

We generate meaningful results that build brands and drive growth.

Asset Management

BackBay partners with investment companies and wealth management firms to create strategic PR and thought leadership programs that support their ability to attract assets, increase client satisfaction, and build brand value.

We develop public relations and integrated marketing communications programs to help firms achieve the following objectives:

Increase AUM

Raise awareness of the firm’s brand and value proposition with new and existing investors
Raise awareness of the firm’s investment products and services among prospective clients and intermediaries
Showcase new and innovative investment strategies

Boost Client Satisfaction

Reinforce benefits of working and investing with the firm
Increase client engagement
Showcase and increase accessibility and touch points with investment managers and client officers

Grow Brand Value

Raise awareness of differentiating core brand attributes (i.e. asset class expertise, multi-generational advice, ESG, etc.)
Demonstrate firm and advisor expertise through compelling content and commentary
Help recruit the best talent

Our Services

representative clients

Adams Funds manages two closed end funds – Adams Diversified Equity Fund, Inc., and Adams Natural Resources Fund, Inc.

Athena Capital Advisors is an ultra-high net worth investment advisor known for its Impact Investing experience with approximately $5.8 billion in assets under management.

Boston Partners Global Investors, Inc. provides value equity investment products that are rooted in research and based on a disciplined investment philosophy and process.

Cresset Partners offers individuals and families access to a comprehensive suite of family office services, personalized wealth management, investment advisory, planning, and other services.

DDJ Capital Management is an institutional manager of high yield bond and loan strategies, using a value-oriented, bottom-up, fundamental investment philosophy.

Fiduciary Trust Company is a wealth management firm focused on families, individuals and nonprofits who are seeking objective advice to help grow and protect their investments.

Harbor Funds uses a “manager of managers” approach to investing, identifying experienced portfolio managers, with proven track records, who specialize in a particular asset class.

Northeast Investors Trust takes a value-oriented approach to investing in marketable income-producing securities of established companies.

“To raise awareness of our brand and understanding of our distinctiveness at a deeper level, we’ve created an integrated marketing program, with content at its core.”TODD ECKLERChief Marketing Officer, Fiduciary Trust Company
“BackBay proved to be a trusted partner in our rebranding efforts. In addition, their support on our website and media outreach has been outstanding. BackBay has helped us successfully raise our profile within the investment community. ”MARK STOECKLECEO, Adams Funds

Learn More

BOSTON 20 Park Plaza, Suite 801
Boston, MA 02116
T: 617-391-0790

LONDON 14-16 Great Chapel Street
London, W1F 8FL
T: +44 (0) 203 475 7552