We generate meaningful results that build brands and drive growth.
Asset Management

BackBay partners with investment companies and wealth management firms to create strategic PR and thought leadership programs that support their ability to attract assets, increase client satisfaction, and build brand value.

We develop public relations and integrated marketing communications programs to help firms achieve the following objectives:

Increase AUM
  • Raise awareness of the firm’s brand and value proposition with new and existing investors
  • Raise awareness of the firm’s investment products and services among prospective clients and intermediaries
  • Showcase new and innovative investment strategies
Boost Client Satisfaction
  • Reinforce benefits of working and investing with the firm
  • Increase client engagement
  • Showcase and increase accessibility and touch points with investment managers and client officers
Grow Brand Value
  • Raise awareness of differentiating core brand attributes (i.e. asset class expertise, multi-generational advice, ESG, etc.)
  • Demonstrate firm and advisor expertise through compelling content and commentary
  • Help recruit the best talent

Our Services


  • “To raise awareness of our brand and understanding of our distinctiveness at a deeper level, we’ve created an integrated marketing program, with content at its core.”TODD ECKLERChief Marketing Officer, Fiduciary Trust Company
  • “Our long relationship with BackBay has netted us a great deal of media exposure. The amount and quality of our exposure to radio, tv, and print media has been impressive given our small size. Each year we are consistently quoted in the best business publications and invited to radio and tv appearances. This has allowed us to expand our reach to potential investors.”MARK STOECKLECEO, Adams Funds
  • “BackBay has been a valuable partner to Heartland Advisors in our PR and writing efforts. Their knowledgeable and dedicated Team has helped further Heartland’s efforts to further our perspective and content. We truly enjoy working with the BackBay Team and value their PR and writing expertise.”Vinita PaulVice President, Chief Compliance Officer and General Counsel, Heartland Advisors
Contact Us
BOSTON 20 Park Plaza, Suite 801
Boston, MA 02116
T: 617-391-0790
LONDON 14-16 Great Chapel Street
London, W1F 8FL
T: +44 (0) 203 475 7552
Contact Us