We help clients identify and communicate their unique stories.
Private Markets

BackBay helps private equity and venture capital firms and family offices with initiatives that are critical to their success, supporting fundraising, deal sourcing, hiring and portfolio company growth. In fact, over the last 15 years, we have worked with more than 120 private equity and venture capital firms.

We develop integrated public relations and content marketing programs to help firms achieve the following objectives:

 

Fundraising
  • Develop differentiated brand messaging
  • Keep limited partners apprised of successful investment record
  • Support and protect the firm’s brand
Dealsourcing
  • Raise awareness among entrepreneurs
  • Boost deal flow from investment bankers
  • Highlight the firm’s unique focus and approach
Portfolio Value Creation
  • Promote portfolio company success
  • Announce portfolio add-on investments and other news
  • Assist with crisis communications

Our Services

 
 

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  • “The role of public relations and content marketing, especially when assisted by BackBay Communications, is highly valuable... we know we must leverage the necessary expertise to maintain the brand that we have worked so hard to build.”ALICIA COONEYCFA, Partner, Boston, Monument Group
  • “BackBay Communications is an excellent partner for TSCP. The BackBay team is responsive, talented, and collaborative. They offer a unique and effective combination of strategic insights and planning, along with a practical results-oriented approach.”JACK SENNEFFManaging Director, Thompson Street Capital Partners
  • “Shore Capital has partnered with BackBay Communications for all of its public relations programs. We have partnered with one of the best in the business to help us scale efficiently.”JUSTIN ISHBIAManaging Partner, Shore Capital Partners
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Contact Us
BOSTON 20 Park Plaza, Suite 801
Boston, MA 02116
T: 617-391-0790
LONDON 14-16 Great Chapel Street
London, W1F 8FL
T: +44 (0) 203 475 7552
Contact Us