Private Equity and Venture Capital PR, Content Marketing and Branding | BackBay Communications

We help clients identify and communicate their unique stories.

Private Equity

BackBay helps private equity and venture capital firms and family offices with initiatives that are critical to their success, supporting fundraising, deal sourcing, hiring and portfolio company growth. In fact, over the last 15 years, we have worked with more than 80 private equity and venture capital firms.

We develop integrated public relations and content marketing programs to help firms achieve the following objectives:

Fundraising

Develop differentiated brand messaging
Keep limited partners apprised of successful investment record
Support and protect the firm’s brand

Dealsourcing

Raise awareness among entrepreneurs
Boost deal flow from investment bankers
Highlight the firm’s unique focus and approach

Portfolio Value Creation

Promote portfolio company success
Announce portfolio add-on investments and other news
Assist with crisis communications

Our Services

representative private equity clients

Future Energy Ventures is a venture capital platform that invests in the digital technologies and digital business models redefining the energy landscape.

Meketa Investment Group is an investment consulting and advisory firm with client assets under advisement of approximately $1.8 trillion.

Monroe Capital is a private credit asset management firm which specializes in opportunistic private credit investing and direct lending in the U.S. and Canada since 2004.

Monument Group focuses on assisting general partners worldwide in raising private funds and has helped raise 91 funds, totaling over $100 billion of equity.

The Riverside Company is a private equity firm that has made over 600 investments since its founding in 1988.

Shore Capital Partners is a Chicago-based private equity firm that invests in microcap healthcare, food & beverage, business services and real estate companies.

TA Associates is one of the most experienced global growth private equity firms. TA focuses on technology, healthcare, financial services, consumer and business services.

Thompson Street Capital Partners is a St. Louis-based private equity firm focused on investing in founder-led middle market businesses.

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“The role of public relations and content marketing, especially when assisted by BackBay Communications, is highly valuable... we know we must leverage the necessary expertise to maintain the brand that we have worked so hard to build.”ALICIA COONEYCFA, Partner, Boston, Monument Group
“BackBay is a great partner for TA Associates. They share TA’s commitment to focused, strategic, high-quality work and outstanding results.”MARCIA O’CARROLLVice President, Marketing and Communications, TA Associates
“Shore Capital has partnered with BackBay Communications for all of its public relations programs. We have partnered with one of the best in the business to help us scale efficiently.”JUSTIN ISHBIAManaging Partner, Shore Capital Partners

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BOSTON 20 Park Plaza, Suite 801
Boston, MA 02116
T: 617-391-0790

LONDON 14-16 Great Chapel Street
London, W1F 8FL
T: +44 (0) 203 475 7552