We leverage our knowledge and relationships to help clients share their news and perspectives.

BackBay partners with fintech clients – from disruptive startups to large global public corporations – to create and execute communications programs designed to help them accelerate growth, capitalize on new market opportunities and build credibility.

We develop integrated public relations and content marketing programs to help clients achieve the following objectives:

Accelerate Growth
  • Boost brand visibility, credibility to help raise new capital
  • Drive new business through targeted PR and content
  • Rise awareness among potential employees to attract top talent
Enter New Markets
  • Educate marketplace about new products
  • Build brand in new geographies
  • Raise awareness of firm growth
Build Credibility
  • Establish company as industry innovators
  • Position company and executives as thought leaders
  • Gain recognition for achievements

Our Services


  • “BackBay has been an integral partner in helping to develop and execute PR and marketing programs at BNY Mellon Eagle Investment Systems. From brand development to implementation of strategic, integrated marketing plans.”MAL CULLENCEO, BNY Mellon Eagle Investment Systems
  • “I’m proud of the traction we’ve been able to achieve through our thought leadership programme, and leveraging social and digital media in particular to amplify that with both existing and new audiences”ANNEMIE RESSCOO, innogy Innovation Hub
Contact Us
BOSTON 20 Park Plaza, Suite 801
Boston, MA 02116
LONDON 14-16 Great Chapel Street
London, W1F 8FL
Contact Us