As international investors look to snap up ‘undervalued’ UK assets, private equity firms look to brand visibility and storytelling to […] Read More

Last week, Will Hernandez and I had the opportunity to go to Las Vegas for the Fintech Meetup conference, a […] Read More

The final numbers are in and we are happy to share that 2022 was another great year for our team […] Read More

As we know, the challenges private equity faced in 2022, including inflation, the accompanying rise in interest rates, the threat […] Read More

Turning over the calendar to 2023 was a much needed, if only symbolic, fresh start for many fintech companies. While […] Read More

The theme of the World Economic Forum’s Davos 2023 meeting is “Cooperation in a Fragmented World.” The annual meeting of […] Read More

This article originally appeared in wealthmanagement.com Since the end of the global financial panic more than a decade ago, asset […] Read More

In recent years, we have witnessed skyrocketing interest from the broader financial community in the work of impact investors. The […] Read More

Over the last several weeks, I’ve been running into reporters that are new to reporting on the fintech industry. At […] Read More

BackBay recently attended SuperReturn North America, held for the first time in New York City. The popular event (1300+ registrants, […] Read More

Senator Chuck Schumer is famous for his Sunday press conferences. Every Sunday, the senator is in some part of New […] Read More

“We are not a company with a mission,” said one impact-minded CEO at last month’s MO CEO Summit in Portland, […] Read More

When crafting a communications strategy, a key consideration should be how your competitors are communicating their value proposition to the market […] Read More

We are in a liminal, or transitional, time. As the traditional objectives for marketing and PR evolve, and as previous […] Read More

After a year break due to the pandemic, Money20/20 USA was back in full force last month in Las Vegas. […] Read More

At the height of the pandemic last year, banks both small and large were mostly seen as the “good guys” […] Read More

This article originally appeared in WealthManagement.com. While the markets may be acting as if everything is getting back to normal, […] Read More

If there’s one thing our clients do really well, it’s innovate. Working in the fintech industry, we have the privilege […] Read More

In real time, it felt like the longest and most exasperating 12 months on record; looking ahead, the trauma will […] Read More

I’d like to thank BackBay’s clients, employees, and partners. 2020 was an extremely difficult year for everyone, full of obstacles […] Read More

As more private investment firms turn to content and digital marketing, the bar for authenticity is being raised. As part […] Read More

Watch BackBay SVP and Head of Content Development, Ken MacFadyen, discuss key highlights from our latest research on marketing trends […] Read More

This article originally appeared in WealthManagement.com. When and how the world returns to some semblance of normal remains to be […] Read More

Have you ever had one of those moments where you’re scrolling through an Instagram feed or poking around on Facebook […] Read More

A new report from BackBay Communications, exploring the marketing efforts of family offices, highlights that many are just now starting […] Read More

Competition in the fintech space is fierce, not only for acquiring customers, but for share of voice in the media. […] Read More

People find it interesting when I tell them I work in financial services PR. The next question, typically, is whether […] Read More

Despite changes to the PR landscape in recent years, earned media persists as a top goal for many companies. Earned […] Read More

“….So, what do y’all do all day besides pitch?” That was the primary question I had for Tylor Tourville, vice […] Read More

Digital magazines, Zoom webinars, and podcasts are providing venues for financial services firms to engage and cultivate networks amid forced […] Read More

Across BackBay’s four focus areas – private equity and venture capital, asset management, impact investing, and fintech – team members […] Read More

Digital communications have been growing in adoption and importance. Some have put these initiatives off, whereas others have built out […] Read More

Game changer. We all know that tired, clichéd term gets tossed around ad nauseum in the banking and fintech industries, […] Read More

As we celebrate BackBay’s 15th anniversary this year, we would like to thank our clients for placing their trust in […] Read More

I travel lightly, meaning I can survive with just one pair of shoes if I’m away for the weekend. Even […] Read More

A recent Financial Communications Society event in Boston — “Millennial Investing and Financial Wealth” — dispelled some common myths surrounding […] Read More

As data science, automation, and digital platforms forever alter finance and banking, marketing and PR strategies need to keep pace […] Read More

“What we’re doing here is game changing for the industry.” “We have no true competitors.” Anyone who has worked in […] Read More

Many years ago, I kissed my grandmother on the cheek and told her how nice it was to see her. […] Read More

When the Business Roundtable released its new statement of purpose in August, the rest of corporate America did a double take. […] Read More

This year, The Association for Corporate Growth’s (ACG) EuroGrowth conference returned to London. The annual international middle-market event saw M&A […] Read More

“Content is king” isn’t a new concept by any means. What’s noteworthy today is how many companies across financial services […] Read More

As we look forward to The Economist Event’s upcoming Climate Risk Summit on July 21, 2019, we reflect on their […] Read More

Writing is generally considered to be a process of exploration and discovery. But in most corporate settings, with accelerated timelines […] Read More

Considering a career in public relations, but not sure if you have the right skills? You don’t necessarily have to […] Read More

Maintaining positive relationships with clients is imperative for communication agencies like ours. Not only does it make the work enjoyable, […] Read More

As we enter 2019, competition has never been more intense for incumbent and startup fintech companies. Whether your tech is […] Read More

2018 represented a momentous year at BackBay Communications. We forged strong relationships with several notable new clients; we maintained and […] Read More

Common myths and misperceptions on ESG (environment, social, and governance investing) were discussed by a panel of in-house financial services […] Read More

At the beginning of September, Boston hosted its second annual Fintech Week, a five-day series of speakers, panels, demos, and fireside […] Read More

Three Tips for Game-Changing Content Tailored to Twitter, LinkedIn and Other Social Channels – Hayley Reissfelder It should come as […] Read More

Every day brings a new development in the ongoing disruption of the financial services industry. To help make sense of […] Read More

As impact investing moves comfortably into the mainstream financial dialogue, a number of websites and publications have emerged in recent […] Read More

The latest report from BackBay and The Summit for Asset Management (TSAM), Trends in Asset Management, is based on a […] Read More

It was a rather chilly Berlin that played host to SuperReturn International, the world’s largest private equity gathering. Taking place […] Read More

The headline statistic from BackBay Communications’ first-ever study analyzing the adoption rate of content marketing is that, among the world’s […] Read More

The following report, Asset Management in Focus, is based on a global survey of asset managers, and was officially released […] Read More

As competition for deals, LP dollars and talent continues to increase, PE Firms indicate a need for integrated marketing strategies […] Read More