CLIENT Q&A

Ian Picache & Sajjad Jaffer

Managing Partners of Two Six Capital

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PRESS RELEASE

Paul Lim Joins BackBay Communications

Former Money Magazine Deputy Editor to Lead BackBay’s Asset and Wealth Management Group

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PRESS RELEASE

New Research: Content Marketing Gains Traction in Private Equity

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BackBay Communications’ study finds that 63% of the top 100 global private equity firms are leveraging content to differentiate their brand in a crowded market

BLOG

Taking Your Social Media Game to the Next Level

Three Tips for Game-Changing Content Tailored to Twitter, LinkedIn and Other Social Channels

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Social Media, Tips, LinkedIn, Instagram, Twitter, Facebook, Content Marketing

Press Releases

BackBay Communications to serve as PR agency for The Economist’s Finance Disrupted Conference

Boston – The Economist Events has appointed BackBay Communications, an integrated financial services marketing and communications firm, as its official PR agency for its upcoming Finance [...] Read more

CLIENT Q&A

Q&A with Ian Picache, Managing Partner, and Sajjad Jaffer, Managing Partner, Two Six Capital

Communicating Disruption Two Six Capital’s Ian Picache and Sajjad Jaffer discuss the genesis behind their effort to re-imagine private equity’s prevailing investment model and how they’ve [...] Read more

In The News

Agency People in Brief: Paul Lim

The Holmes Report - Former Money Magazine deputy editor Paul Lim has joined BackBay Communications as a VP. Lim will lead the firm’s asset and wealth [...] Read more

CLIENT Q&A

Q&A with Lyn Walther
Director of Shareholder Communications, Adams Funds

One of the greatest challenges we face also happens to be one of our greatest opportunities; it is the lack of awareness around closed-end funds (CEFs) [...] Read more

Blog

What is responsible investing? Three ways financial companies can communicate ESG effectively

- Emily Stoermer Common myths and misperceptions on ESG (environment, social, and governance investing) were discussed by a panel of in-house financial services company representatives at [...] Read more

In The News

Former Money Magazine Deputy Editor Paul Lim Joins BackBay Communications

Bulldog Reporter - BackBay Communications, a Boston-based financial-services public relations and integrated content-marketing firm, announced that former Money Magazine Deputy Editor Paul Lim has joined the [...] Read more

Social Media