BackBay Communications believes in the power of Responsible Investing to help communities while also helping investors meet their financial and social/ethical goals. We are excited about ESG and Impact Investing’s momentum and are pleased to be a part of it. BackBay is currently assisting a number of organizations promote Responsible Investing, including The Economist, Adveq, Athena Capital, CAIA and Fiduciary Trust Company. As Impact Investing is a way to combine BackBay’s focus on the financial services sector and interest in being good citizens and stewards of our society and world, BackBay seeks to continue to grow our commitment and experience in this area.
BackBay’s experience includes the following:
- Developing CAIA-Adveq Responsible Investing Survey. BackBay developed the concept to capitalize on both Adveq’s and CAIA’s expertise and interest in the field, designed the survey, analyzed the 647 institutional investor respondent’s results, wrote the news release and rollout plan. See news release here »
- The Economist Impact Investing Conference PR Firm. The Economist asked BackBay to be its exclusive PR firm for its February 15, 2017, Impact Investing conference in New York. BackBay wrote a news release on the event and invited reporters to attend. Approximately 30 top-tier media attended the sold-out event. BackBay also created an event web page to house Q&As with panelists, interviewed panelists for the Q&As, placed them on the website and used Twitter and LinkedIn to promote the Q&As and demonstrate the quality and insights of conference participants. See Economist Impact Investing Q&As here »
- Athena Capital Advisors Impact Investing Positioning and Content Marketing/PR Program. BackBay assisted Athena Capital Advisors with its firm positioning and new website, emphasizing the firm’s commitment to Impact Investing. BackBay also writes and edits articles for Athena executives and places them in key media and arranges media interviews on the topic. See Athena’s Impact focus and news by scrolling down here »
The Economist Events is proud to work with BackBay Communications as our PR partner on our inaugural Impact Investing event in New York. BackBay is known for their strength in the financial services sector, and this partnership offers a strong support for the Impact Investing conference and the business leaders that will be speaking.
Leila Berkeley, SVP, Head of Economist Events