BackBay Communications is a financial services branding, content marketing and public relations specialist firm.
BackBay takes a brand-centric, content-driven, approach to developing positioning and building integrated communications programs.
BackBay provides marketing strategy, content development, creative design and multi-channel distribution to build brand awareness and credibility and drive new business for our clients.
We work with a range of financial services clients including Accounting/Advisory, Asset Management, Banks, Financial Technology, Hedge Funds, Insurance, Legal, Private Equity, Venture Capital and Wealth Management.
BackBay offers a unique combination of content and creativity. Our services include public relations, branding, website development, marketing materials, videos, advertising and social media. We are highly regarded for developing thought leadership programs for clients and for our relationships with the business and trade media. With offices in Boston, London and New York, and international agency partnerships, BackBay serves financial services companies around the world.
BackBay is a great partner for TA Associates. BackBay has a strong understanding of the private equity business and good relationships with the media. Importantly, they share TA’s commitment to focused, strategic, high-quality work, and outstanding results.
Marcia O’Carroll, Vice President
Marketing and Communications, TA Associates