Associate Director, London
Describe your role at BackBay. What is the day to day like?
I work in PR, communications and content creation projects across BackBay’s client base of asset management, fintech, impact investing and private equity firms. So every day is different, which is one of the things I love about the job.
Describe your time at BackBay in three words.
Fun. Team. Learning.
What has been your favorite project while working at BackBay?
This is a tough one but a couple come to mind, including the “Development in Africa Through Space” panel moderated by Vital Capital Founder and AX-1 Astronaut Eytan Stibbe amid his training for Israel’s Rakia mission to the International Space Station, which seeks to advance global scientific innovation and inspire the next generation. The all-female panel included NASA Astronaut Peggy Whitson and was as inspirational as it sounds! Another highlight so far has been helping to build the story, messaging and brand for Future Energy Ventures, the venture capital arm of energy giant E.ON. Seeing the knock-on effects of our work is especially rewarding – FEV is now recognised as a leading investment platform at the forefront of the energy transition.
What’s your favorite part about working in Communications?
The variety – from the wide range of clients to the projects themselves. One day I could be managing a media tour for an impact investing client and the next helping a fintech firm educate the market about a new product. There is so much to learn in the different pockets of the financial services world, from the role of venture capital in the net zero transition to the opportunity for investors to create real impact in Africa amid the continent’s tremendous population growth. It’s exciting to help our clients communicate their unique and often powerful stories. As a former journalist, I also enjoy putting my writing skills to use whether that’s for a thought leadership article or to shape the storytelling of a new brand.
What did you want to be when you grew up?
I think it really depended on the week but the main ones I flitted between were a travel writer (the closest I got to that was my stint as a food writer for a lifestyle magazine) and an archaeologist. The common thread is probably my natural curiosity and love for travel and adventure.
What do you like to do when you’re not in the office?
I love to travel – and it’s now even more exciting to discover new countries through the eyes of my toddler Rani. I also enjoy cooking to some great music, trying out new restaurants, yoga and long forest/countryside hikes (or anything in nature).
What is your favorite place and why?
Anywhere in Italy, anytime, with my family – the food, the people, the sun. What’s not to love?
What are you currently reading?
A Thousand Splendid Suns by Khaled Hosseini
