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Bill Haynes, President and CEO

Bill Haynes is in charge of BackBay’s strategic direction, client strategies and relationships, strategic alliances and new business development. Bill founded BackBay in 2005 and has more than 25 years of financial services branding, marketing and public relations experience.

His client experience includes: Adams Funds, Adveq, AEA Investors, AFEX, Athena Capital Advisors, Baird Capital, Boston Partners, Bregal Sagemount, CPCU Society, Grant Thornton, Eagle Investment Systems, Fiduciary Trust Company, HarbourVest Partners, Pamlico Capital, Quad-C Management, Ridgemont Equity Partners, The Riverside Company, Sun Capital Partners, TA Associates and TD Bank. Bill has received Series 6 and Series 63 licenses.

Bill’s prior experience includes Senior Vice President at Arnold Worldwide, Vice President at Scudder, Stevens & Clark, and Vice President at Ogilvy Public Relations in New York.

Bill received an A.B. in Anthropology from Princeton University and an M.A. in International Relations from the University of Chicago.