Insights + News

Content Marketing Gains Traction in Private Equity

June 1, 2018

Our recent private equity study, Private Equity Gets Its Arms Around Content, indicated that 63% of the top 100 global private equity firms are leveraging marketing content to differentiate their brand in a crowded market, though at varying degrees of frequency and sophistication. The results reflect the growing recognition among leading private equity firms that thought leadership can be essential to demonstrating and clearly articulating a firm’s unique value proposition to LPs, management teams and other essential audiences.

To access the full results and read insights on the preferred mediums for content, rate of social media adoption amongst firms, take-aways on cadence and frequency of content, as well as best practices, please click on the link below.


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