Our recent study, Feeding the Beast, found that 88% of the world’s top 200 asset managers have implemented content marketing strategies, leveraging multiple mediums, and distribution channels, to bolster investor confidence and better articulate their unique value proposition. In addition, our study found that 95% are active on at least one social media platform, signaling a considerable shift in the attitudes of asset managers globally as it relates to marketing and how they engage with key constituencies.
To read the full report and better understand how the world’s top 200 asset managers are utilizing content and social media as part of an integrated communications strategy, as well as learn the best practices for implementing your own content marketing, please click the link below.
