Insights + News

New Study: Content Marketing in Fintech is Ubiquitous, but Success Demands Authenticity

May 1, 2019

Our recent fintech study, “First the Content, Then World Domination”, found that 96% of the top 100 global fintech firms produce thought leadership on a regular basis. Given how prolific fintech firms are in creating and distributing content, it raises the question of how to rise above the noise. The study examines numerous case studies to highlight effective marketing strategies, as well as efforts that fall flat.

To access the full results and read insights on how to best leverage social media and content marketing efforts, please click on the link below:


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