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BackBay Communications’ Will Hernandez to Speak at Bank Customer Experience Summit

August 31, 2021

Boston, MA, August 31, 2021 – BackBay Communications, a leading integrated financial services public relations, content development, and digital marketing firm, today announced that Will Hernandez, a Media Specialist at the firm, will be speaking at the upcoming Bank Customer Experience Summit being held September 13-15th in Chicago presented by Networld Media Group.

Mr. Hernandez has been invited to participate both as a moderator and panelist on two separate discussions centering on the event’s theme: Ideas and Innovation for a Better Retail Banking Experience.

First, Mr. Hernandez will participate as a panelist in the break out session: “Best in Class Mobile Banking” to be held on September 14th at 11:00 am CST. The session will be moderated by Brett Johnson, Account Executive, and feature additional panelists Dave Richardson, Senior Manager, Fraud Operations, First National Bank of Omaha and Stephen Wooters, EVP, CMO, Digital Banking & Payments, Fairfield County Bank.

On day two of the conference, Mr. Hernandez will be moderating the “Bankers Rapid Fire Roundtable” discussion that will take place September 15th at 10:00 am CST.

Joining Mr. Hernandez on the panel are Gayle Ekstrom, SVP/Business Analysis & Innovation, Republic Bank of Chicago; Rich Finn, Vice President of Deposit Operations, Discover; Michelle Shelton, Chief Experience Officer, Great Lakes Credit Union.

“Retail banking is a constantly changing landscape, particularly when it comes to how technology innovations affect the customer experience,” Hernandez said. “I’m excited at the opportunity to share my insights gleaned from BackBay clients, and well as the 12 years I spent reporting and writing about the industry as a journalist.”

The Bank Customer Experience (BCX) Summit provides bank executives with powerful insights on next generation banking trends and highlight innovative technology to help today’s financial institutions transform themselves to serve consumers now and into the future. For more information on the event, visit the website here.

About BackBay Communications

BackBay Communications is an integrated public relations, content development, and digital marketing agency focused on the financial services sector including private equity and venture capital, asset and wealth management, financial technology, family offices, and Impact investing / ESG. BackBay works with clients to help them build their brands and drive new business. BackBay is highly regarded for thought leadership initiatives and relationships with the business media. For more information, please visit

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