Insights + News
Press Releases

SuperReturn Names BackBay Communications as Media Partner for SuperInvestor, SuperReturn North America and SuperReturn International Events

September 20, 2021

London and Boston, September 20, 2021 – SuperReturn, the world’s leading private equity and venture capital conference series, has again selected BackBay Communications, a leading financial-services focused integrated public relations and content marketing firm, as its media partner for the upcoming SuperInvestor, SuperReturn North America, and SuperReturn International conferences taking place on September 20-23, October 4-5, and November 9-12, in London, Boston, and Berlin, respectively.

Thousands of senior leaders in private equity and venture capital are expected to attend these leading private capital events, with many networking face-to-face for the first time since the beginning of the pandemic.

Discussion topics at SuperInvestor will include the changing private equity model, GP stakes, SPACs, diversity, ESG investing and measurement, and the ‘retailisation’ of the asset class. At SuperReturn North America, expert speakers and thought leaders will discuss fundraising, technology investing, co-investments, GP-led secondaries, ESG and first-time funds, among other topics, while SuperReturn International will look at topics including impact investing, diversity, secondaries, GP stake sales and outlook for the wider private markets post-pandemic.

Terms of BackBay’s engagement include elevating awareness of the conference and its speakers among private equity professionals and private equity-focused media, and managing traditional and digital communications, including a special speaker video Q&A series.

“We are thrilled to continue our longstanding partnership with SuperReturn to help raise awareness and attendance for these prestigious events,” said Bill Haynes, Founder and CEO of BackBay. “With SuperInvestor coming to London for the first time, SuperReturn North America returning to the in-person format after running virtually in 2020, and SuperReturn International returning to Berlin, these events present a long-awaited opportunity to reflect on the past year, share ideas and connect with the most influential people in private capital, and plan for the future.”

For more information on SuperInvestor, please visit For more on SuperReturn North America, visit For more on SuperReturn International, visit

About BackBay Communications
BackBay Communications is an integrated public relations, content development, digital marketing and branding agency focused on the financial services sector including private equity and venture capital, asset management, financial technology and impact investing. BackBay helps clients build their brands and drive growth. BackBay’s services include public relations, thought leadership content creation, branding, website development, digital marketing, videos, podcasts and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the business media. For more information, please visit


BOSTON 20 Park Plaza, Suite 801
Boston, MA 02116
LONDON 14-16 Great Chapel Street
London, W1F 8FL
Contact Us