FINANCIAL SERVICES

COMMUNICATIONS SPECIALISTS

Building Brands | Driving Growth

WHAT WE DO

Advertising
Branding
Content Marketing
Social Media
Public Relations
Websites

WHO WE WORK WITH

Asset Management
Banks
Financial Technology
Insurance
Private Equity
Professional Services
Press Releases

SuperReturn Engages BackBay Communications as Media Partner - For Upcoming US East Private Equity and Venture Capital Event

Boston, May 22, 2017 – SuperReturn, the world’s leading private equity and venture capital conference series, has named integrated marketing and communications firm BackBay Communications as [...] Read more

Q&A

Q&A with Jeremy Skaling
Managing Director and Global Head of Marketing
Eagle Investment Systems

We’re working to reach decision makers by identifying some of their key needs and then explaining – through PR [...] Read more

In The News

Useful Thought Leadership Key to Winning Mandates: Study

Fundfire explains the need for thought leadership content among asset managers looking to win or retain business, citing results from BackBay study in which "of the [...] Read more

Q&A

Q&A with Graham Hearns
Managing Director, Chief of Staff,
The Riverside Company

In terms of advice, I’d say be true to your firm. Don’t be inauthentic because people see through that quickly [...] Read more

Blog

FinTech PR and the Strategic Pivot: Navigating a Dynamic Industry

- Peter Czyryca, Boston As we close the books on the first quarter of 2017, the fintech industry has many reasons to be optimistic, despite the [...] Read more

In The News

BackBay Ranked #1 Boston-Based Financial Services PR Firm by O'Dwyers PR

Our recognition as the premier Boston PR agency for financial services highlights our success in implementing our mission of building brands and driving growth. [ [...] Read more

Social Media