Press Releases
Jen Dowd Receives Emerging Leader Award from The M&A Advisor
BackBay Communications COO Jen Dowd honored as an emerging leader in M&A at September ceremony BOSTON, MA – BackBay Communications, a leading financial services branding, content [...] Read more
CLIENT Q&A
Q&A with Dennis Murray
President, Murray Devine
Marketing, coupled with great customer service, allows you to build a strong brand and have more control over the messages you are sending out to the public [...] Read more
In The News
Integrated comms programs for financial services firms
Why a content-oriented approach and creative distribution strategies can help communications pros build and maintain financial services clients’ brands in today’s competitive marketplace [...] View pdf
CLIENT Q&A
Q&A with Jeremy Skaling
Managing Director and Global Head of Marketing
Eagle Investment Systems
We’re working to reach decision makers by identifying some of their key needs and then explaining – through PR [...] Read more
Blog
FINTECH IN FOCUS: What the Rise of Regtech Can Teach Marketers about the Power of Specificity
Crisp messaging, targeted outreach and educational thought leadership are key to establishing market differentiation and ROI - Tylor Tourville Today we find ourselves living squarely in [...] Read more
In The News
With A Little Help, Banks Are Finding Their Creative Sides
Needham resident Bill Haynes started helping financial institutions with their communication efforts before there were any firms exclusively dedicated to that industry. [...] View pdf