Press Releases
BOSTON, MA– BackBay Communications, a leading financial services branding, content marketing and public relations specialist firm, today announced that Bill Haynes, President & CEO, will moderate [...] Read more
CLIENT Q&A
Q&A with Dennis Murray
President, Murray Devine
Marketing, coupled with great customer service, allows you to build a strong brand and have more control over the messages you are sending out to the public [...] Read more
In The News
Integrated comms programs for financial services firms
Why a content-oriented approach and creative distribution strategies can help communications pros build and maintain financial services clients’ brands in today’s competitive marketplace [...] View pdf
CLIENT Q&A
Q&A with Jeremy Skaling
Managing Director and Global Head of Marketing
Eagle Investment Systems
We’re working to reach decision makers by identifying some of their key needs and then explaining – through PR [...] Read more
Blog
PEI’s IR and Communications Forum Recap: Thoughts from the Industry
BackBay Communications President and CEO Bill Haynes moderated a panel as part of Private Equity International’s Investor Relations & Communications Forum, that brought together key members [...] Read more
In The News
With A Little Help, Banks Are Finding Their Creative Sides
Needham resident Bill Haynes started helping financial institutions with their communication efforts before there were any firms exclusively dedicated to that industry. [...] View pdf