Press Releases
Boston, May 22, 2017 – SuperReturn, the world’s leading private equity and venture capital conference series, has named integrated marketing and communications firm BackBay Communications as [...] Read more
Q&A
Q&A with Jeremy Skaling
Managing Director and Global Head of Marketing
Eagle Investment Systems
We’re working to reach decision makers by identifying some of their key needs and then explaining – through PR [...] Read more
In The News
Useful Thought Leadership Key to Winning Mandates: Study
Fundfire explains the need for thought leadership content among asset managers looking to win or retain business, citing results from BackBay study in which "of the [...] Read more
Q&A
Q&A with Graham Hearns
Managing Director, Chief of Staff,
The Riverside Company
In terms of advice, I’d say be true to your firm. Don’t be inauthentic because people see through that quickly [...] Read more
Blog
FinTech PR and the Strategic Pivot: Navigating a Dynamic Industry
- Peter Czyryca, Boston As we close the books on the first quarter of 2017, the fintech industry has many reasons to be optimistic, despite the [...] Read more
In The News
BackBay Ranked #1 Boston-Based Financial Services PR Firm by O'Dwyers PR
Our recognition as the premier Boston PR agency for financial services highlights our success in implementing our mission of building brands and driving growth. [ [...] Read more