FINANCIAL SERVICES

COMMUNICATIONS SPECIALISTS

Building Brands | Driving Growth

WHAT WE DO

Advertising
Branding
Content Marketing
Social Media
Public Relations
Websites

WHO WE WORK WITH

Asset Management
Banks
Financial Technology
Insurance
Private Equity
Professional Services
Press Releases

Jen Dowd Receives Emerging Leader Award from The M&A Advisor

BackBay Communications COO Jen Dowd honored as an emerging leader in M&A at September ceremony BOSTON, MA – BackBay Communications, a leading financial services branding, content [...] Read more

CLIENT Q&A

Q&A with Dennis Murray
President, Murray Devine

Marketing, coupled with great customer service, allows you to build a strong brand and have more control over the messages you are sending out to the public [...] Read more

In The News

Integrated comms programs for financial services firms

Why a content-oriented approach and creative distribution strategies can help communications pros build and maintain financial services clients’ brands in today’s competitive marketplace [...] View pdf

CLIENT Q&A

Q&A with Jeremy Skaling
Managing Director and Global Head of Marketing
Eagle Investment Systems

We’re working to reach decision makers by identifying some of their key needs and then explaining – through PR [...] Read more

Blog

FINTECH IN FOCUS: What the Rise of Regtech Can Teach Marketers about the Power of Specificity

Crisp messaging, targeted outreach and educational thought leadership are key to establishing market differentiation and ROI - Tylor Tourville Today we find ourselves living squarely in [...] Read more

In The News

With A Little Help, Banks Are Finding Their Creative Sides

Needham resident Bill Haynes started helping financial institutions with their communication efforts before there were any firms exclusively dedicated to that industry. [...] View pdf

Social Media