BackBay helps companies build unique brands through research, positioning, design, and strategic integrated marketing programs.

Content-driven integrated marketing campaigns are more important than ever. They provide consistency of brand message across multiple print and digital mediums. They also offer efficiencies of scale.

BackBay offers a full complement of integrated branding, marketing and public relations services. The heart of our mission is helping our clients tell their stories. As a specialist in working with financial services firms, BackBay has a deep understanding of the industry and is able to help clients identify and articulate their key differentiators and value propositions. We then capture and convey those attributes through engaging content and appealing design, as part of an integrated strategic communications program.

Our public relations services leverage our strong relationships with the leading business print, online and broadcast media to raise awareness and credibility for our clients. We utilize our design skills to create websites, marketing materials and advertisements. We identify speaking opportunities for our clients and often create proprietary studies, white papers and events.