FINANCIAL SERVICES

COMMUNICATIONS SPECIALISTS

Building Brands | Driving Growth

WHAT WE DO

Advertising
Branding
Content Marketing
Social Media
Public Relations
Websites

WHO WE WORK WITH

Asset Management
Banks
Financial Technology
Insurance
Private Equity
Professional Services
Press Releases

BackBay Communications CEO Bill Haynes to Moderate Panel on Media Relations Best Practices at Private Equity International’s Investor Relations & Communications Forum

BOSTON, MA– BackBay Communications, a leading financial services branding, content marketing and public relations specialist firm, today announced that Bill Haynes, President & CEO, will moderate [...] Read more

CLIENT Q&A

Q&A with Dennis Murray
President, Murray Devine

Marketing, coupled with great customer service, allows you to build a strong brand and have more control over the messages you are sending out to the public [...] Read more

In The News

Integrated comms programs for financial services firms

Why a content-oriented approach and creative distribution strategies can help communications pros build and maintain financial services clients’ brands in today’s competitive marketplace [...] View pdf

CLIENT Q&A

Q&A with Jeremy Skaling
Managing Director and Global Head of Marketing
Eagle Investment Systems

We’re working to reach decision makers by identifying some of their key needs and then explaining – through PR [...] Read more

Blog

PEI’s IR and Communications Forum Recap: Thoughts from the Industry

BackBay Communications President and CEO Bill Haynes moderated a panel as part of Private Equity International’s Investor Relations & Communications Forum, that brought together key members [...] Read more

In The News

With A Little Help, Banks Are Finding Their Creative Sides

Needham resident Bill Haynes started helping financial institutions with their communication efforts before there were any firms exclusively dedicated to that industry. [...] View pdf

Social Media