Building Brands | Driving Growth



Case Studies


BackBay Communications is an independent strategic branding, marketing and public relations firm focused on financial services.

BackBay takes a brand-centric approach to developing positioning and building integrated communications programs.

BackBay provides marketing strategy, content development, creative design and multi-channel distribution to build brand awareness and credibility and drive new business for our clients.

We work with a range of financial and professional services clients including banks, consultants, hedge funds, insurers, investment advisors and mutual funds. We have particular expertise working with private equity firms and financial technology companies.

BackBay offers a unique combination of content and creativity. Our services include public relations, branding, website development, marketing materials, videos, advertising and social media. We are highly regarded for our thought leadership initiatives and relationships with the major business media. With offices in Boston, London and New York, and international agency partnerships, BackBay serves financial and professional services companies around the world.


It all starts with the brand. To stand out in today’s crowded marketplace, companies need a brand that is clear and compelling.

BackBay helps companies build unique brands through research, positioning, design, and strategic integrated marketing programs.

Content-driven integrated marketing campaigns are more important than ever. They provide consistency of brand message across multiple print and digital mediums. They also offer efficiencies of scale.

BackBay offers a full complement of integrated branding, marketing and public relations services. The heart of our mission is helping our clients tell their stories. As a specialist in working with financial services firms, BackBay has a deep understanding of the industry and is able to help clients identify and articulate their key differentiators and value propositions. We then capture and convey those attributes through engaging content and appealing design, as part of an integrated strategic communications program.

Our public relations services leverage our strong relationships with the leading business print, online and broadcast media to raise awareness and credibility for our clients. We utilize our design skills to create websites, marketing materials and advertisements. We identify speaking opportunities for our clients and often create proprietary studies, white papers and events.



Bill Haynes
Bill HaynesPresident and CEO
Jen Dowd
Jen DowdSenior Vice President
Philip Nunes
Philip NunesSenior Vice President
Peter Czyryca
Peter CzyrycaVice President
Ken MacFadyen
Ken MacFadyenVice President
Stephen Fishleigh
Stephen FishleighDirector
Megan Griffin
Megan GriffinDirector
Greg Wood
Greg WoodCreative Director
Martin Fluck
Martin FluckSenior Financial Writer
Hannah Roccki
Hannah RocckiAccount Supervisor
Haley Bresnahan
Haley BresnahanSenior Account Executive
Emily Stoermer
Emily StoermerSenior Account Executive
Tylor Tourville
Tylor TourvilleSenior Account Executive


Our client experience ranges from some of the largest private equity firms in the world, to public companies listed on Nasdaq, NYSE, TSX and Euronext Paris, global law firms, finance associations, to new spinoffs from large institutions like Bank of America, HSBC and Wachovia Bank, to small entrepreneurial financial technology, hedge fund and consulting firms.

Private Equity and Venture Capital

AEA Partners
Align Capital Partners
Audax Partners
Baird Capital
Black Canyon Capital
Brazos Equity Partners
Bregal Partners
Bregal Sagemount
CenterOak Partners
Constitution Capital Partners
Courage Capital
Evanston Capital Management
Globalturk Capital
Graycliff Partners
Hancock Capital Management
HarbourVest Partners
J.W. Childs Associates
Lineage Capital
Meketa Investment Group
Merced Partners
Nautic Partners
Pamlico Capital
Parallel49 Equity
Partners Group
Quad-C Management
Ridgemont Equity Partners
River Associates
The Riverside Company
SFW Capital
Shore Capital
SK Capital Partners
Stellus Capital
Sterling Group
Sun Capital Partners
Swander Pace Capital
TA Associates
Thompson Street Capital Partners

Financial Technology

Application Experts
Eagle Investment Systems
Equinoxe Fund Administration
ITG/Majestic Research
Lava Trading
Merrill DataSite
StarCompliance Software
Top-Q Software

Investment Management

Adams Funds
Advisors Asset Management
Athena Capital Advisors
Ativo Capital
BNY Mellon
Boston Partners
Fiduciary Trust Company
IRON Financial

Financial Institutions

Consensus Advisors
Monroe Capital
Salus Capital Partners
TD Bank
William Blair

Professional Services

CPCU Society
Edwards Wildman
Grant Thornton
Karen Clark & Company
Murray Devine


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A Guide to Private Equity Firm Spinoff Communications

09/22/2016|0 Comments

You only get one chance to make a first impression – it’s just as true for new private equity firms as it may be for future in-laws or […]

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Despite Challenges, Asset Managers Beginning to Embrace Content Marketing

05/11/2016|0 Comments

In case there were any lingering doubts remaining around the ability of companies and corporations to dis-intermediate traditional publishers, consider for a moment that the top four magazines […]

  • human-digital-hand-130718

A Little of that Human Touch

01/21/2016|0 Comments

2016 is here, and with it, a fresh start. The New Year has always been romanticized as ushering in a clean slate, full of hope and promise. […]

More Blog

Investment Management Firms Embrace New Technology in Bid for Efficiency & Regulatory Compliance

06/22/2016|0 Comments

56% of survey respondents say their firm plans to replace existing technology in next 12 months 42% of firms claim regulation is the biggest driver of operational change [...]

New Research Reveals State of Content Marketing Within Asset Management

05/04/2016|0 Comments

82% of survey respondents cite engagement with prospective clients as the biggest opportunity for content marketing, while 50% view content as critical to brand building Developing a strategy and producing content frequently enough are the two biggest challenges to initiate and sustain a content marketing program [...]

More BackBay News



BackBay Communications
20 Park Plaza, Suite 801
Boston, MA 02116
T: 617-391-0790
Email Us

New York

BackBay Communications
77 Water Street, 8th Floor
New York, NY 10005
T: 617-391-0790
Email Us


BackBay Communications
33 Cavendish Square
 W1G 0PW
T: +44 (0)203 475 7550
Email Us

Global Partnerships

We have worked with partners around the world, including:

Honner Media

Ryan Communication

South America
Jeffrey Group