FINANCIAL SERVICES

COMMUNICATIONS SPECIALISTS

Building Brands | Driving Growth

WHAT WE DO

Advertising
Branding
Content Marketing
Social Media
Public Relations
Websites

WHO WE WORK WITH

Asset Management
Banks
Financial Technology
Insurance
Private Equity
Professional Services
Press Releases

The Economist Events appoints BackBay Communications as PR agency for Finance Disrupted London conference

The Economist Events has appointed integrated marketing and communications firm, BackBay Communications, as its PR agency for its upcoming Finance Disrupted conference, being held at St. [...] Read more

Q&A

Q&A with Graham Hearns
Managing Director, Chief of Staff,
The Riverside Company

In terms of advice, I’d say be true to your firm. Don’t be inauthentic because people see through that quickly [...] Read more

In The News

The Great Asset Management Consolidation of 2016

With more than $9 billion in asset manager M&As already underway in 2016, consolidation has become—pun intended—quite a big deal. 2015 was the biggest year for [...] Read more

Q&A

Q&A with Todd Eckler
Chief Marketing Officer
Fiduciary Trust Company

For people to understand what makes us truly unique, they need to go a layer deeper [...] Read more

Blog

BackBay’s Elements of Success

- Bill Haynes, Boston How can we best succeed as a business and as individuals? As we enter a new year, it’s a good time to [...] Read more

In The News

Asset managers forced to update tech systems on regulatory demands

A survey has revealed technology and operational projects are on top of the agenda for global asset management firms in 2017, as a result of increasing [...] Read more

Social Media