Erika is a Senior Account Executive in BackBay’s Asset Management and Impact Investing group, where she focuses on research, social media, media relations and account administration. Prior to joining BackBay, Erika spent three years in media sales and advertising strategy at Outfront Media, where she worked across sales, marketing, production and development teams to plan and execute client campaigns. Erika received her BS in Strategic Communication and Public Relations, cum laude, from the University of Miami in 2018. During her time there, she had internships in the fields of digital marketing, media management and public relations. A Massachusetts native, Erika enjoys football season (Go Pats!), spending time outdoors, digging into mystery novels and attempting new recipes in her spare time.