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BackBay Communications Signs 120th Private Markets Client

November 2, 2022

Specialist financial services communications firm celebrates client milestone after 17 years in business focusing on the private equity industry

Boston – BackBay Communications, a leading public relations and integrated marketing firm focused on the financial services sector, today announced it has partnered with over 120 private equity, private debt, venture capital, real estate, infrastructure and other private markets firms since the firm’s founding in 2005.

Signing our 120th private markets client is particularly rewarding as it underscores how our dedicated focus on the industry has resonated with PE firms looking for an experienced partner to help develop and execute strategic communications programs.

BackBay assists general partners with essential public relations and marketing initiatives to support fundraising, deal sourcing, hiring and portfolio company growth. In addition to helping firms secure media coverage for their investments, exits and fund close announcements, BackBay partners with private investments clients to develop and execute strategic integrated marketing communications plans including public relations, content marketing, conference participation, and digital distribution campaigns to both grow and protect their brands.

“Private equity communications has been a core offering of our firm since we were founded in 2005,” said Bill Haynes, Founder & CEO. “Signing our 120th private markets client is particularly rewarding as it underscores how our dedicated focus on the industry has resonated with private equity firms looking for an experienced partner to help develop and execute strategic marketing communications programs. I’m especially proud of the caliber of our clients and the quality relationships we have built with them, as illustrated by our average retainer client tenure of more than three years. We are very grateful to our clients for their continued support and partnership.”

“BackBay is unique in that we are an integral part of the private equity ecosystem, with strong relationships with the media, conference organizers, associations, consultants, intermediaries, data providers, and others that constitute this dynamic sector,” said Philip Nunes, Senior Vice President and Head of Private Equity at BackBay. “BackBay offers private markets clients both a deep understanding of the private equity industry and a full suite of marketing services, helping to support fundraising and deal sourcing, and amplifying and protecting portfolio company brands. Having focused on this industry through several market cycles, we have grown our services to meet the full range of general partners’ needs, including developing their brands through research, creating websites and marketing materials, and taking firms’ messages to the market through media relations, content development and social media.”

BackBay is consistently ranked a top 10 public relations agency for private equity deal announcements in The Deal’s Power Rankings. In 2021, BackBay helped its private markets clients announce more than 160 deals. The firm was recognized by The Drawdown Awards in 2022 as Private Equity Marketing & Communications Firm of the Year. BackBay is ranked the #1 Boston-based financial services PR firm by O’Dwyer’s.

BackBay is comprised of four industry-focused groups, which in addition to Private Equity include Asset Management, FinTech, and Impact Investing & ESG. BackBay has significant experience and expertise in each of these financial services industries.

For more information on BackBay’s private equity experience and communications offerings please visit:

About BackBay Communications
BackBay Communications is an integrated public relations, content marketing, and digital agency focused on the financial services sector including private equity and venture capital, asset and wealth management, financial technology, and Impact investing / ESG. BackBay works with clients to help them build their brands and drive new business. BackBay has offices in Boston and London and global agency partner relationships. For more information, please visit

Jen Dowd Zeilman
BackBay Communications

BOSTON 20 Park Plaza, Suite 801
Boston, MA 02116
T: 617-391-0790
LONDON 14-16 Great Chapel Street
London, W1F 8FL
T: +44 (0) 203 475 7552
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