Specialist private equity communications firm also publicized nine fund closes totaling over $5.4 billion on behalf of its private equity clients in 2020
Boston, January 27, 2021 – BackBay Communications, a leading integrated financial services public relations, content and digital marketing firm, today announced that the firm promoted 112 deal announcements on behalf of 22 of its private investment clients in 2020. Since the firm’s founding in 2005, BackBay has worked with more than 80 private equity firms and announces over 75 deals per year on average.
BackBay helps private equity and venture capital firms and family offices with initiatives that are critical to their success, supporting fundraising, deal sourcing, hiring and portfolio company growth. In addition to helping firms secure media coverage for their deals and fund close announcements, BackBay partners with many private investment clients to develop sustained integrated public relations and content marketing campaigns to both grow and protect their brands.
“In an increasingly competitive deal sourcing and fundraising environment, it is critical that private equity firms are able to have their investments, exits, fund close announcements and other firm news reported by the media and in front of potential investors, bankers and management teams,” said Philip Nunes, Senior Vice President at BackBay. “Having a dedicated team of private equity communications specialists provides our clients with the most effective and efficient way to engage with the media and make the most of their announcements.”
“BackBay has focused on private equity since our inception 15 years ago and we are proud of the expertise we are able to offer our clients,” said Bill Haynes, Founder & CEO of BackBay. “It has been a privilege to work with over 80 leading private equity firms and we look forward to continuing to grow our practice, offering clients a strategic communications partner with the experience, knowledge and relationships necessary to build their brands and drive growth.”
Earlier this month, BackBay was ranked #6 for private equity deals announcements in The Deal’s 2020 Power Rankings. BackBay is also consistently ranked the #1 Boston-based financial services PR firm by O’Dwyers.
For more information on BackBay’s private equity communications offerings please visit: https://www.backbaycommunications.com/private-equity/
About BackBay Communications
BackBay Communications is an integrated public relations, content marketing, and digital agency focused on the financial services sector including private equity and venture capital, asset and wealth management, financial technology, family offices, and Impact investing / ESG. BackBay works with clients to help them build their brands and drive new business. BackBay is highly regarded for thought leadership initiatives and relationships with the business media. For more information, please visit www.BackBayCommunications.com.