Insights + News

Brand Building More Important Than Ever for Private Equity Firms

December 1, 2017

In fall of 2017, our joint survey with capital markets financial data software company Pitchbook revealed that 70% of private equity firms believe that a strong brand is very important. This was seen to be of increasing importance in the last two years due to increased activity and competition in the space, where a strong brand is seen to be critical in fundraising, sourcing deals and recruiting.

To learn more about brand building in private equity, including the attributes that contribute to a strong brand, the business benefits and challenges, as well as best practices, please click on the link below.


BOSTON 20 Park Plaza, Suite 801
Boston, MA 02116
T: 617-391-0790
LONDON 14-16 Great Chapel Street
London, W1F 8FL
T: +44 (0) 203 475 7552
Contact Us