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StoneShot Selects BackBay Communications as Agency of Record

May 2, 2019

BackBay to provide integrated marketing communications for the leading provider of financial email marketing and event management technology and services

Boston – BackBay Communications, a leading financial-services public relations and integrated content-marketing firm, has been selected as StoneShot’s marketing and PR partner. The UK-based firm, which focuses on email marketing, event management, and agency services for the financial services industry, recently hired BackBay to support its media relations, and content marketing strategy.

“We’re happy to begin partnering with BackBay,” said Gavin John, CEO of StoneShot. “As a boutique agency specifically focused on financial services, they have an in-depth knowledge of our industry and understand our key messaging, which we’re confident will translate to robust content and meaningful relationship-building with the media.”

BackBay has launched a comprehensive communications program to highlight StoneShot’s valuable industry insights, emphasize its extensive marketing expertise in the financial services arena, and expand its exposure in the US.

“Many financial services firms face the challenge today of operating with smaller marketing teams,” said Bill Haynes, Founder and CEO of BackBay Communications. “StoneShot’s marketing automation tools alleviate that pain point directly, enabling firms to develop and execute sophisticated marketing communications programs. We’re thrilled to be working with such a reputable firm, and welcome them to our growing roster of fintech clients at BackBay.”

In addition to StoneShot, BackBay’s current fintech clients include Bluefin Payment Systems, Delta Data, Eagle Investment Systems, innogy Innovation Hub, ISITC, MyVest, and Temenos.

About StoneShot
StoneShot is an email marketing, marketing automation, and event management platform provider for financial services marketers. Founded in 2001, we offer technology, insights, and agency services financial marketers need to succeed. Our intuitive platform and in-house team of strategists, designers, developers, and account specialists offer the flexibility to get each client where they need to be in their digital transformation journey and achieve their business goals. We work with leading brands including Barings, HSBC, Invesco, and UBS, and have offices in London, New York and Paris. To learn more, visit

About BackBay Communications
BackBay Communications is a public relations and integrated content marketing firm focused on the financial services sector including financial technology companies, private equity and venture capital, wealth management, family offices, and impact investing. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay’s services include public relations, thought leadership content creation, branding, digital marketing, marketing strategy, videos, podcasts, advertising, social media and design. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit

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