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BackBay Communications Hires Former American Banker Technology Reporter Will Hernandez to Bolster Fintech Practice

January 8, 2020

Boston – BackBay Communications, a leading integrated financial-services public relations and content-marketing firm, today announced that Will Hernandez has joined BackBay’s Fintech Group as a Media Strategist. He brings more than 17 years of reporting and editing experience, with the majority of his career spent covering the financial services and fintech industries.

As a Media Strategist, Will will work with BackBay’s fintech clients, providing strategic counsel and supporting their integrated media relations and content development initiatives.

Prior to joining BackBay Communications, Will served as one of American Banker’s top technology reporters, reporting on a variety of themes across commercial/business banking technology, technology innovation and implementation, and personal financial management. He also has experience writing for a number of payments publications, including Mobile Payments Today, PaymentsJournal, and PaymentsSource. Will earned his B.S. in Journalism from St. John’s University in New York, where he served as the undergraduate Editor-in-Chief of the university’s newspaper.

“We are very pleased to bring Will on board to support our growing fintech practice,” said Bill Haynes, Founder & CEO of BackBay Communications. “Will’s deep domain and editorial expertise will be an invaluable resource for our clients as they look to grow their brands in what’s become a fiercely competitive environment.”

“I’m excited to join BackBay Communications at a time when the fintech industry is stronger than it’s ever been, and only growing,” said Hernandez. “I look forward to using what I’ve learned as a fintech journalist to help BackBay’s fintech clients make a difference in this exciting industry.”

About BackBay Communications

BackBay Communications is an integrated public relations and content marketing firm focused on the financial services sector including private equity and venture capital firms, wealth managers, family offices, and financial technology companies. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay’s services include public relations, thought leadership content creation, branding, website development, marketing strategy and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the business media. For more information, please visit

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