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Vital Capital Selects BackBay Communications as PR Agency of Record

April 2, 2020

Pioneering Impact Investing Firm Focused on Sub-Saharan Africa Hires BackBay

Boston – BackBay Communications, a leading integrated financial services public relations, content development and digital marketing firm, today announced that it has been retained as agency of record by Vital Capital, a pioneering impact investor focused on companies in sub-Saharan Africa.

BackBay Communications focuses on working with impact investing, private equity and venture capital, asset management, and financial technology clients, and service providers to these industries.

BackBay will develop and deploy an integrated public relations, content development and digital marketing program that raises awareness of Vital Capital as a leading impact investor in sub-Saharan Africa with investors, portfolio companies, international organizations, banks, and other impact investing funds. The program will include media relations, social media, content development, electronic communications, conferences, and other integrated tactics.

“Vital Capital has been investing and providing hands-on assistance to middle market companies in sub-Saharan Africa for nearly a decade, and we recognize that to achieve the next level of growth for our firm and make an even greater positive impact, we need to build more brand awareness for Vital Capital,” said Nimrod Gerber, Managing Partner, Vital Capital. “BackBay has extensive impact investing public relations experience and we look forward to raising awareness of how Vital Capital can bring the capital, experience, relationships and on-the-ground assistance to help build the next generation of great African companies.”

“For nearly a decade, Vital Capital has been making a positive difference in sub-Saharan Africa, improving the economic, personal and social well-being of people in low- and middle-income communities through its investments, and we are very pleased to help the firm tell its story and continue to make a positive difference,” said Bill Haynes, Founder & CEO, BackBay Communications. “It’s particularly gratifying for BackBay Communications’ team to support such an important mission.”

About BackBay Communications

BackBay Communications is an integrated public relations, content development, and digital marketing firm focused on the financial services sector including private equity and venture capital, asset management, financial technology, and impact investing. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay’s services include public relations, thought leadership content creation, digital marketing, branding, and website development. BackBay is highly regarded for thought leadership initiatives and relationships with the business media. For more information, please visit

About Vital Capital

Founded in 2011, Vital Capital is a leading impact investment, private equity fund that is focused on sub-Saharan Africa and aims to benefit millions of people in low and middle-income communities. Vital’s investments are guided by the conviction that creating positive, sustainable impact goes hand-in-hand with delivering market-rate, risk-adjusted returns for its investors. Vital Capital manages the $350 million Vital Capital Fund as well as the new debt facility. Vital Capital is focused on the fastest growing sectors in sub-Saharan African markets with a primary emphasis on agro-industry & processing, healthcare, sustainable infrastructure and education. Vital Capital is led by a senior management team with over 30 years of cumulative “hands-on” experience in initiating and executing ventures and businesses at scale in Africa. Vital Capital’s investments have demonstrated that no trade-offs are necessary between a project’s impact and its commercial viability. Vital Capital is proud to be an active partner in the international effort to embed impact investing further in mainstream investment practices. For more information, please visit:

Christina Drexler
BackBay Communications

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