2023

Asset managers must focus on long-term ESG messaging, not short-term performance By Paul J. Lim This article originally appeared in […] Read More

As international investors look to snap up ‘undervalued’ UK assets, private equity firms look to brand visibility and storytelling to […] Read More

In our latest Employee Spotlight, we check in with our Account Supervisor, Marta Seitz. Marta joined BackBay nearly 5 years […] Read More

Last week, Will Hernandez and I had the opportunity to go to Las Vegas for the Fintech Meetup conference, a […] Read More

Turning over the calendar to 2023 was a much needed, if only symbolic, fresh start for many fintech companies. While […] Read More

The theme of the World Economic Forum’s Davos 2023 meeting is “Cooperation in a Fragmented World.” The annual meeting of […] Read More

This article originally appeared in wealthmanagement.com Since the end of the global financial panic more than a decade ago, asset […] Read More

In recent years, we have witnessed skyrocketing interest from the broader financial community in the work of impact investors. The […] Read More

Vice President, Head of Impact Investing & ESG Why is it important for impact investors to think about communications? Investing […] Read More

Boston – BackBay Communications, a leading public relations and integrated marketing firm focused on the financial services sector, today announced George […] Read More