2022

“We are not a company with a mission,” said one impact-minded CEO at last month’s MO CEO Summit in Portland, […] Read More

When crafting a communications strategy, a key consideration should be how your competitors are communicating their value proposition to the market […] Read More

We are in a liminal, or transitional, time. As the traditional objectives for marketing and PR evolve, and as previous […] Read More

Associate Director, London Describe your role at BackBay. What is the day to day like? I work in PR, communications […] Read More

After a year break due to the pandemic, Money20/20 USA was back in full force last month in Las Vegas. […] Read More

At the height of the pandemic last year, banks both small and large were mostly seen as the “good guys” […] Read More

Describe your role at BackBay. What is the day to day like? I’m Vice President, Creative Director at BackBay. My […] Read More

If there’s one thing our clients do really well, it’s innovate. Working in the fintech industry, we have the privilege […] Read More

In real time, it felt like the longest and most exasperating 12 months on record; looking ahead, the trauma will […] Read More

I’d like to thank BackBay’s clients, employees, and partners. 2020 was an extremely difficult year for everyone, full of obstacles […] Read More