“We are not a company with a mission,” said one impact-minded CEO at last month’s MO CEO Summit in Portland, […] Read More
2022
March 31, 2022
Why Can’t We Be Friends?When crafting a communications strategy, a key consideration should be how your competitors are communicating their value proposition to the market […] Read More
February 18, 2022
Growth Amidst UncertaintyWe are in a liminal, or transitional, time. As the traditional objectives for marketing and PR evolve, and as previous […] Read More
February 11, 2022
Employee Spotlight Q&A: Amisha MehtaAssociate Director, London Describe your role at BackBay. What is the day to day like? I work in PR, communications […] Read More
November 22, 2021
Observations from Money 20/20 U.S.: Conferences are back! (sort of)After a year break due to the pandemic, Money20/20 USA was back in full force last month in Las Vegas. […] Read More
At the height of the pandemic last year, banks both small and large were mostly seen as the “good guys” […] Read More
June 16, 2021
Employee Spotlight Q&A: Greg WoodDescribe your role at BackBay. What is the day to day like? I’m Vice President, Creative Director at BackBay. My […] Read More
If there’s one thing our clients do really well, it’s innovate. Working in the fintech industry, we have the privilege […] Read More
December 17, 2020
A Contrarian Take on 2020In real time, it felt like the longest and most exasperating 12 months on record; looking ahead, the trauma will […] Read More
December 9, 2020
Gratitude and GoalsI’d like to thank BackBay’s clients, employees, and partners. 2020 was an extremely difficult year for everyone, full of obstacles […] Read More
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