BOSTON – JUNE 16, 2020 – A new study by BackBay Communications has found that while family offices remain more […] Read More
2020
June 16, 2020
New Study: Family Offices Tiptoe Into the SpotlightOur new family office study, “Family Offices Tiptoe Into the Spotlight,” found that while family offices remain more discreet, many […] Read More
Across BackBay’s four focus areas – private equity and venture capital, asset management, impact investing, and fintech – team members […] Read More
May 1, 2018
Feeding the BeastOur recent study, Feeding the Beast, found that 88% of the world’s top 200 asset managers have implemented content marketing […] Read More
The headline statistic from BackBay Communications’ first-ever study analyzing the adoption rate of content marketing is that, among the world’s […] Read More
Adams Funds is comprised of two of the country’s oldest closed-end funds. How does that history factor into the brand, […] Read More
How would you characterize Fiduciary Trust Company’s approach to marketing/communications? At Fiduciary Trust, we are fortunate to have a wealth […] Read More
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