Our recent private equity study, Private Equity Gets Its Arms Around Content, indicated that 63% of the top 100 global private equity firms are leveraging marketing content to differentiate their brand in a crowded market, though at varying degrees of frequency and sophistication. The results reflect the growing recognition among leading private equity firms that thought leadership can be essential to demonstrating and clearly articulating a firm’s unique value proposition to LPs, management teams and other essential audiences.
Our annual survey ahead of The Summit for Asset Management (TSAM) New York, in collaboration with Osney Media, indicated that 68% of respondents anticipate greater budget allocation to compliance in the coming years, with an increased focus on outsourcing. The survey demonstrates the continued impact evolving regulation, such as MiFID II, and technology has on the investment management global landscape.
Our recent study, Feeding the Beast, found that 88% of the world’s top 200 asset managers have implemented content marketing strategies, leveraging multiple mediums, and distribution channels, to bolster investor confidence and better articulate their unique value proposition. In addition, our study found that 95% are active on at least one social media platform, signaling a considerable shift in the attitudes of asset managers globally as it relates to marketing and how they engage with key constituencies.
Our annual survey ahead of The Summit for Asset Management (TSAM) London, in collaboration with Osney Media, revealed that 33% of asset managers view cybersecurity improvements as a key business priority with more citing plans to increase cybersecurity expenditure in 2018. These results come after a year of multiple, high-profile cyber attacks and data breaches, demonstrating the disruption of new and emerging technologies on the financial services industry.
In fall of 2017, our joint survey with capital markets financial data software company Pitchbook revealed that 70% of private equity firms believe that a strong brand is very important. This was seen to be of increasing importance in the last two years due to increased activity and competition in the space, where a strong brand is seen to be critical in fundraising, sourcing deals and recruiting.
Our annual survey ahead of The Summit for Asset Management (TSAM) Boston, in collaboration with Osney Media, found that 72% of asset managers expect a rise in firm spending on technology projects in 2018, a 15% increase from the year prior. The rise in technology expenditure, likely spurred by large digital transformation projects, signals the growing recognition of the business value of utilizing their data.
In collaboration with the capital markets financial data software company, Pitchbook, our joint survey in 2014 revealed 98% of respondents agreed that a strong brand was important, but they often neglected brand building activities such as social media – with only 12% of private equity firms reported to be active on social media.