In The News

'Strong Brand' is Vital for PE Firms

October 13, 2017

Results from our latest private equity branding survey report detailed for public relations professionals in O'Dwyers. [view article] [...] Read more

Private Equity Companies Using Content for Brand Building

October 12, 2017

Private equity companies are now using content marketing to highlight their expertise within the industry and company culture due to a new focus on brand building, [...] Read more

Brand building more important than ever for private equity firms

October 12, 2017

Developing a strong private equity brand is essential for fundraising, deal sourcing and recruiting, according to a new study by financial services communications agency BackBay Communications [...] Read more

5 Dos and Don’ts of Private Equity Brand Building

October 11, 2017

BackBay President and CEO Bill Haynes shares his 5 dos and don'ts of private equity brand building in an exclusive article for Axial. [view [...] Read more

Brand building more important than ever for private equity firms

October 11, 2017

Detailed findings from our survey with Pitchbook. [view article] [...] Read more

SuperReturn Selects BackBay Communications as Media Partner for Upcoming Event

September 28, 2017

SuperReturn, a leading private equity and venture capital conference series, has named integrated marketing and communications firm BackBay Communications as its media partner for the annual  [...] Read more

Account News in Brief: New business for BackBay Communications

September 4, 2017

BOSTON — Financial services marketing and communications firm BackBay Communications has been appointed by Economist Events as PR agency for its upcoming Finance Disrupted conference on [...] Read more

Integrated Communications Program for Financial Services Firms

August 14, 2017

BackBay CEO Bill Haynes shares his insights on how to build a succesful integrated communications programs for O'Dwyers PR's August magazine. [view article [...] Read more

Integrated comms programs for financial services firms

August 4, 2017

Why a content-oriented approach and creative distribution strategies can help communications pros build and maintain financial services clients’ brands in today’s competitive marketplace [...] View pdf

With A Little Help, Banks Are Finding Their Creative Sides

July 24, 2017

Needham resident Bill Haynes started helping financial institutions with their communication efforts before there were any firms exclusively dedicated to that industry. [...] View pdf