In The News

BackBay Communications Selected as Media Partner for Upcoming SuperReturn US West Event

February 8, 2018

SuperReturn, a leading private equity and venture capital conference series, has named BackBay Communications, a leading financial services, public relations and integrated marketing firm, as its [...] Read more

Accounts in Transit: BackBay picks up Economist social investing conference

February 7, 2018

BackBay Communications has been selected as PR agency for the second annual impact investing conference being sponsored by The Economist Events at Convene on West 46th [...] Read more

Account News In Brief (February 5, 2018)

February 5, 2018

The financial conference company SuperReturn has named BackBay Communications media partner for its US West conference being held Feb. 12-14 in San Francisco. [view [...] Read more

KKR Hops on Content Platform in New Marketing Push

January 31, 2018

CEO Bill Haynes shares how private equity firms are building brand equity through content marketing, leveraging data from our 2017 Private Equity Brand Study, with FundFire. [...] Read more

BackBay Communications to Sponsor Harvard Business School’s Annual Venture Capital & Private Equity Conference

January 24, 2018

BackBay Communications, a financial-services public relations and integrated marketing firm, today announced it is once again a sponsor of the annual Venture Capital & Private Equity [...] Read more

BackBay Communications will Return as Sponsor of Harvard Business School's Annual Venture Capital & Private Equity Conference

January 24, 2018

BackBay Communications will return as a sponsor of the annual Venture Capital & Private Equity Conference, a student club conference at Harvard Business School. The event, [...] Read more

Industry News in Brief

December 4, 2017

Roughly 88% of the world’s 200 largest asset management firms are leveraging content marketing across distribution channels as part of their overall marketing program, according to [...] Read more

Content is King in Asset Management Marketing

November 20, 2017

Investors have an increasing appetite for information that can guide their decision-making processes, and that’s fueling the growth of content marketing in asset management, says Ken [...] Read more

New Research: Content Marketing Underpins Integrated PR And Communications Strategies Of Top 200 Asset Managers

November 18, 2017

BackBay Communications’ study finds 88% of the world’s 200 largest asset managers utilize content marketing as part of an integrated PR and communications program. [ [...] Read more

Top 200 asset managers say content marketing is essential

November 17, 2017

A recent report revealed that the world’s most influential asset managers define content marketing and thought leadership are top priorities for their firms. They are investing [...] Read more