Industries

Private Equity and Venture Capital

BackBay Communications is the leader in providing public relations, content marketing and branding services to private equity and venture capital firms. In fact, we have worked with more than 45 different firms in a variety of capacities from ongoing outsourced retainer relationships to projects such as announcing new fund formations, spinoffs, fund closings, new investments and exits, awards, and other firm news, as well as writing thought leadership articles for firm executives.

Additionally, BackBay has served as the PR/Marketing partner for private equity and VC industry associations, universities and data providers including ACG Global, Harvard VC/PE Conference, London Business School Private Equity Conference, Northeastern University Alternatives Conference, PitchBook, Yale Private Equity Conference and Wharton Private Equity Conference.

BackBay helped Quad-C rebrand and reposition our firm to more accurately reflect our areas of expertise. We are very pleased with the new positioning, logo and website.

Steve Burns, Senior Partner, Quad-C Management