Private Equity and Venture Capital
BackBay Communications helps private equity and venture capital firms with initiatives that are critical to their success, supporting fundraising, deal sourcing, and portfolio company growth. BackBay is the leading provider of public relations, content development, integrated marketing and branding services to private equity and venture capital firms.
BackBay develops public relations and integrated marketing communications programs to help firms achieve the following objectives:
- Keep LPs apprised of successful investment record
- Support and protect the firm’s brand
- Promote portfolio company success
- Boost deal flow from investment bankers
- Raise awareness among entrepreneurs
- Help recruit the best talent
We have worked with more than 45 different private equity and venture capital firms in a variety of capacities from ongoing outsourced retainer relationships, to firm research and brand positioning, to announcing new fund formations, spinoffs, fund closings, new investments and exits, awards, and other firm news, as well as writing thought leadership articles, developing websites and marketing collateral, social media, videos, annual reports and pitch books.
BackBay is a great partner for TA Associates. They share TA’s commitment to focused, strategic, high-quality work and outstanding results.
Marcia O’Carroll, Vice President, Marketing and Communications, TA Associates