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SuperReturn Engages BackBay Communications as Media Partner For SuperReturn North America Virtual and SuperInvestor Events

August 27, 2020

Boston and London, August 27, 2020 – SuperReturn, the world’s leading private equity and venture capital conference series, has named BackBay Communications, a leading financial-services focused integrated public relations and content marketing firm, as its media partner for the upcoming SuperReturn North America Virtual and SuperInvestor conferences taking place on September 14-18, 2020, and 17-20 November, 2020, respectively.

Between them, the events are expected to attract over 2,200 senior private equity industry professionals, including more than 700 limited partners and over 1,000 general partners to discuss the latest trends and drivers of success in the global private equity and venture capital markets. For the first time, SuperReturn North America Virtual will be run as a digital only event, while SuperInvestor is planned as a hybrid event with attendees joining online or in person in Amsterdam.

Topics under discussion at SuperReturn North America Virtual include the impact of COVID-19 on credit markets, credit cycles, direct lending and a look ahead to the U.S. presidential election. While topics at SuperInvestor include scrutiny of the private equity industry, the impact of the COVID-19 pandemic and market downturn, valuations and impact investing and ESG.

Terms of BackBay’s engagement include elevating awareness of the conference and its speakers among key private equity professionals and private equity-focused media, and managing traditional and digital communications, including a special speaker video Q&A series.

“We are proud to be working with SuperReturn once again to promote these events in North America and Europe,” said Bill Haynes, Founder and CEO of BackBay. “We are excited to leverage our experience in private equity and venture capital, key areas of expertise for BackBay, to raise event awareness and attendance.”

For more information on SuperReturn North America Virtual please visit, for more on SuperInvestor visit

About BackBay Communications
BackBay Communications is an integrated public relations and content marketing firm focused on the financial services sector including private equity and venture capital, asset management, financial technology and impact investing. BackBay helps clients build their brands and drive growth. BackBay’s services include public relations, thought leadership content creation, branding, website development, digital marketing, videos, podcasts and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the business media. For more information, please visit

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