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SuperReturn Engages BackBay Communications as Media Partner for US West Private Equity and Venture Capital Event

February 10, 2020

Boston and Los Angeles – SuperReturn, the world’s leading private equity and venture capital conference series, has named BackBay Communications, a leading financial-services focused integrated public relations and content marketing firm, as its media partner for the annual SuperReturn US West conference taking place at the InterContinental Los Angeles Century City on February 10-12, 2020.

More than 360 senior industry professionals, including over 100 limited partners and 150 general partners, will convene at the premier industry event to discuss the latest trends and drivers of success in the North American private equity and venture capital markets. Compelling general sessions will address a myriad of topics including the possible impacts of trade wars on private equity, what investors are doing to hedge against a market downturn, big themes in “Big Tech” on the West Coast, and methods for PE firms to get on an LP’s preferred list of GP relationships. The conference kicks off today with a Fundraising & LP/GP Relations Summit as well as a Venture Capital Summit.

Terms of BackBay’s engagement include elevating awareness of the conference and its speakers among key private equity professionals and private equity-focused media, and managing traditional and digital communications, including a special speaker Q&A series.

“We are proud to be working with SuperReturn once again to promote the SuperReturn US West event,” said Bill Haynes, Founder and CEO of BackBay. “We are excited to leverage our experience in private equity and venture capital, key areas of expertise for BackBay, to raise event awareness and attendance.”

About BackBay Communications
BackBay Communications is an integrated public relations and content marketing firm focused on the financial services sector including private equity and venture capital, asset management, financial technology and impact investing. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay’s services include public relations, thought leadership content creation, branding, website development, digital marketing, videos, podcasts and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the business media. For more information, please visit

About SuperReturn US West

SuperReturn US West is the premier private equity and venture capital event on the West Coast, and part of the SuperReturn series of leading private equity events that take place across the world. This three-day conference will bring together more than 360 private equity and venture capital professionals from around the world, including 100+ limited partners (LPs), to network and discuss current trends and opportunities within the North American private equity industry. The event will cover topics such as GP value creation, diversity, AI, impact investing and ESG, succession planning, co-investments and international investing.

For more information on SuperReturn US West, please visit


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