Asset managers must focus on long-term ESG messaging, not short-term performance By Paul J. Lim This article originally appeared in […] Read More
2023
In this contributed article to informaconnect, the content hub of SuperReturn, BackBay’s Stephen Fishleigh outlines how, especially in a down […] Read More
New research from SuperReturn and BackBay Communications reveals marketing activity in the industry is set to increase BOSTON & LONDON […] Read More
June 2, 2023
SuperReturn | BackBay Private Equity Brand StudyPrivate equity professionals say that the need for a strong brand has increased amid growing competition in the industry according […] Read More
May 24, 2023
Q&A with John Ferguson, CEO, TBM Consulting GroupYou have spent many years as an executive leader in the consulting industry, including at E&Y prior to TBM, and […] Read More
May 17, 2023
Dealmaking in the UKAs international investors look to snap up ‘undervalued’ UK assets, private equity firms look to brand visibility and storytelling to […] Read More
April 28, 2023
BackBay Receives Gold Stevie® Award for Small Company of the Year: Advertising, Marketing & PR in the 2023 American Business Awards®BackBay has received a Gold Stevie® Award for Small Company of the Year: Advertising, Marketing & PR in the 2023 […] Read More
April 28, 2023
BackBay Receives Silver Stevie® Award for PR Agency of the Year in the 2023 American Business Awards®BackBay has received a Silver Stevie® Award for PR Agency of the Year in the 2023 American Business Awards®. The […] Read More
April 20, 2023
Top 4 Private Equity PR Firm Q1 2023BackBay has been ranked a Top 10 private equity PR firm in The Deal’s League Tables for 16 consecutive quarters. […] Read More
April 10, 2023
2023 Financial PR Agencies of the YearThe 2023 North America PR Agencies of the Year are the result of an exhaustive research process involving more than […] Read More
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