This article originally appeared in WealthManagement.com. While the markets may be acting as if everything is getting back to normal, […] Read More
2021
June 29, 2021
BackBay Communications Wins Three Industry Awards for Content-Based Pandemic Communications CampaignsBOSTON, June 29, 2021 – BackBay Communications, a financial services focused integrated public relations, content development, and digital marketing agency, […] Read More
February 1, 2021
BackBay Communications Congratulates Clients on 2020 Award WinsAsset Management, Fintech, Impact Investing and Private Equity Clients Recognized for Excellence in Over 30 Award Programs February 1, 2021, […] Read More
September 22, 2020
Adams Funds’ 90th Anniversary Campaign Wins Public Relations and Marketing AwardsBOSTON, September 22, 2020 – BackBay Communications, a leading integrated financial services public relations, content development, and digital marketing firm, is […] Read More
September 11, 2020
Video: Family Offices Tiptoe into the Spotlight: Key Takeaways on Marketing TrendsWatch BackBay SVP and Head of Content Development, Ken MacFadyen, discuss key highlights from our latest research on marketing trends […] Read More
June 16, 2020
Family Offices: The Overlooked Innovators in FinanceA new report from BackBay Communications, exploring the marketing efforts of family offices, highlights that many are just now starting […] Read More
June 16, 2020
New Study Finds Family Offices Engaging More in PR and Marketing to Boost Investment Opportunities and Social ImpactBOSTON – JUNE 16, 2020 – A new study by BackBay Communications has found that while family offices remain more […] Read More
June 16, 2020
New Study: Family Offices Tiptoe Into the SpotlightOur new family office study, “Family Offices Tiptoe Into the Spotlight,” found that while family offices remain more discreet, many […] Read More
Across BackBay’s four focus areas – private equity and venture capital, asset management, impact investing, and fintech – team members […] Read More
May 1, 2018
Feeding the BeastOur recent study, Feeding the Beast, found that 88% of the world’s top 200 asset managers have implemented content marketing […] Read More
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