2024

Long-standing relationship extended to cover PR for five key private markets events in 2024 across Europe and North America, including […] Read More

New research from SuperReturn and BackBay Communications reveals marketing activity in the industry is set to increase BOSTON & LONDON […] Read More

As international investors look to snap up ‘undervalued’ UK assets, private equity firms look to brand visibility and storytelling to […] Read More

As competition for investor funds continues to sharpen, private equity firms need to focus on their messaging and communication to […] Read More

At BackBay, we’re proud of the talented people who make our firm great. They go above and beyond for our […] Read More

It was a rather chilly Berlin that played host to SuperReturn International, the world’s largest private equity gathering. Taking place […] Read More