Investment Management

BackBay Communications is a leader in providing public relations, content marketing and branding services to investment management companies. BackBay has deep experience helping asset management firms shape their messages and tell their stories by writing articles, blogs, social media, developing videos and webinars, and arranging interviews for portfolio mangers and chief economists with broadcast and print media. BackBay has strong relationships with the investment management and global business media. Additionally, BackBay has served as the PR/Marketing partner for the MFEA (Mutual Fund Education Alliance) and TSAM.