Maggie McCuen, Vice President

As Vice President, Maggie helps lead BackBay Communications’ Asset and Wealth Management vertical, collaborating with clients to establish and execute beneficial long-term strategic communication plans that enhance brand value and profitability. Maggie’s clients include Adams Funds, Boston Partners, Eaton Vance WaterOak Advisors, Fiduciary Trust Company, Heartland Funds, Jacob Asset Management, Millennium Trust and Northeast Investors Trust, among others.

Prior to joining BackBay, Maggie was Director of Corporate Communications at Natixis Investment Managers, representing various institutional and retail business units, ESG-related campaigns, as well as the firm’s U.S.-based affiliated investment managers. Before Natixis, she worked at Prosek Partners, a public relations and integrated marketing agency, based in New York City.

Maggie graduated from Fairfield University with Bachelor of Arts degrees in Communication and Psychology. Living between Newport, RI and Boston, Maggie can be found exploring with her Mastiff mix (named Austin), reading psychological thrillers, cooking, or cheering on the Boston Bruins.

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