Maggie Duffy, Senior Vice President

As Senior Vice-President, Maggie is co-head of BackBay Communications’ Asset and Wealth Management vertical, collaborating with clients to establish and execute beneficial long-term strategic communication plans that enhance brand value and profitability. Maggie’s clients include the Alaska Permanent Fund, Adams Funds, Boston Partners, Chatham Financial, Fiduciary Trust Company, Gresham Partners, Heartland Funds, MFS Investment Management, and Voya Financial, among others.

Prior to joining BackBay, Maggie was Director of Corporate Communications at Natixis Investment Managers, representing various institutional and retail business units, ESG-related campaigns, as well as the firm’s U.S.-based affiliated investment managers. Before Natixis, she worked at Prosek Partners, a public relations and integrated marketing agency, based in New York City.

Maggie graduated from Fairfield University with Bachelor of Arts degrees in Communication and Psychology. Living in Rhode Island, Maggie can often be found at the beach, hiking with her Mastiff Austin, reading psychological thrillers, cooking, or cheering on various Boston sports teams – go Bs!

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