Caryn is an experienced financial, technology and professional services PR practitioner with 20+ years of experience working for some of the largest organizations. She advises clients on the design and development of creative thought leadership programs, effective media relations, data campaigns and content strategies.
Prior to joining BackBay Communications, Caryn drove PR programs for emerging startups and category disruptors at Bateman Agency, a technology-focused communications firm. She also spent more than a decade at The Hubbell Group, where she helped clients enhance brand awareness through media mindshare and executive visibility. She has extensive experience designing data-driven PR programs that position companies as leaders in their field. A selection of past clients includes Bank of America Private Bank, Merrill Lynch Wealth Management, Natixis Investment Managers, New Relic, PwC, Royal Bank of Canada and Treasury Prime.
Earlier in her career, Caryn held a corporate public relations role at Akamai Technologies, where she was responsible for managing external positioning of service offerings during the company’s pre- and post-IPO stages. She began her career in journalism as a reporter for Ziff Davis. Caryn studied Early Childhood Education at Fitchburg State University.
Caryn lives on the south shore with her husband, where she enjoys cycling, stand-up paddle-boarding, walking on Duxbury Beach and spending time around a fire pit.