2020

In real time, it felt like the longest and most exasperating 12 months on record; looking ahead, the trauma will […] Read More

As more private investment firms turn to content and digital marketing, the bar for authenticity is being raised. As part […] Read More

Watch BackBay SVP and Head of Content Development, Ken MacFadyen, discuss key highlights from our latest research on marketing trends […] Read More

Boston, MA, August 24, 2020 – BackBay Communications, a leading financial-services public relations and integrated content marketing firm, will again […] Read More

A new report from BackBay Communications, exploring the marketing efforts of family offices, highlights that many are just now starting […] Read More

What’s your favorite part about working in Communications? There’s a lot to like about BackBay, but the best part is […] Read More

Digital magazines, Zoom webinars, and podcasts are providing venues for financial services firms to engage and cultivate networks amid forced […] Read More

When the Business Roundtable released its new statement of purpose in August, the rest of corporate America did a double take. […] Read More

Writing is generally considered to be a process of exploration and discovery. But in most corporate settings, with accelerated timelines […] Read More

The headline statistic from BackBay Communications’ first-ever study analyzing the adoption rate of content marketing is that, among the world’s […] Read More