Funds Europe – Firms are concerned. A survey conducted by Osney Media and BackBay Communications found that two-thirds of asset […] Read More
2018
April 27, 2018
Branding Tips for Private EquityM&A Journal – The digital age necessitates that everyone — not just organizations — build and maintain an online presence […] Read More
FinancialIT – A new report from Osney Media and BackBay Communications reveals that improving cybersecurity is one of the key […] Read More
March 13, 2018
Half of asset managers to increase cybersecurity expenditure in 2018 following rise in cyber attacksInvestment Week – Two-thirds of asset managers believe cyber crime presents a greater threat to their business this year compared […] Read More
March 13, 2018
Asset managers say cyber crime threat is risingFinancial News – Osney Media and BackBay Communications have released a report based on a survey of 88 decision-makers at […] Read More
January 31, 2018
KKR Hops on Content Platform in New Marketing PushFundFire – CEO Bill Haynes shares how private equity firms are building brand equity through content marketing, leveraging data from […] Read More
November 20, 2017
Content is King in Asset Management MarketingFundFire – Investors have an increasing appetite for information that can guide their decision-making processes, and that’s fueling the growth […] Read More
November 16, 2017
Content Marketing Commonplace Among Asset Management FirmsO’Dwyers – Asset management firms appear to recognize the role thought leadership plays in their PR programs, with nearly nine […] Read More
November 15, 2017
New Research: Content Marketing Underpins Integrated PR and Communications Strategies of Top 200 Asset ManagersDigital Journal – BackBay Communications, a leading financial-services public relations and integrated marketing firm, today announced the publication of a […] Read More
November 15, 2017
New Research: Content Marketing Underpins Integrated PR and Communications Strategies of Top 200 Asset ManagersBackBay Communications’ study finds 88% of the world’s 200 largest asset managers utilize content marketing as part of an integrated […] Read More
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