Content Marketing Commonplace Among Asset Management Firms

November 16, 2017

Asset management firms appear to recognize the role thought leadership plays in their PR programs, with nearly nine out of every 10 — or 88 percent — of the world’s largest money managers now utilizing content marketing as part of their communications toolkit, according to a report by fintech PR specialists BackBay Communications that sought to analyze the content creation and sharing habits of the world’s 200 largest asset management firms. [view article]