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Ken MacFadyen, Vice President, Head of Content Development

Ken MacFadyen oversees BackBay’s content-creation platform, working with clients to develop thought leadership and market commentary for national and trade media in order to raise client profiles, foster strong media relationships, and heighten brand awareness and engagement. Ken joined BackBay in 2015.

His client experience includes: Boston Partners, Fiduciary Trust Company, Athena Capital Advisors, Monroe Capital, Adams Funds, and Murray Devine.

Prior to joining BackBay, Ken served as a communications specialist and speechwriter for the CEO at Panera Bread LLC. He also served as the Global Communications/Investor Relations group of The TJX Companies. In addition, Ken has spent over a decade in financial services journalism, with previous roles including editor in chief at Mergers & Acquisitions Journal and others at Investment Dealers’ Digest and Buyouts Magazine.

Ken received a B.A. in English (Phi Beta Kappa) from The University of New Hampshire.