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Hayley Reissfelder, Senior Account Executive

Hayley Reissfelder focuses on the planning and execution of integrated marketing and PR campaigns for BackBay’s asset management clients, specializing in content creation, email marketing, and social media management. Hayley joined BackBay in 2016.

Her client experience includes Adams Funds, The Institute’s CPCU Society, Capco, Eagle Investment Systems, Fiduciary Trust Company, Monroe Capital and Murray Devine.

Prior to joining BackBay, Hayley was a Communications Specialist for UConn’s School of Business and New York Life Insurance Agency. She also has held editorial positions, contributing to publications like The Improper Bostonian, The Odyssey Online, and MOGUL.

Hayley received a B.S. in Marketing and Communications with a concentration in Digital Marketing and Analytics from The University of Connecticut.