TSAM Engages BackBay Communications as Media Partner For TSAM London

March 8, 2018

London – Osney Media, organisers of The Summit for Asset Management (TSAM) series of asset management conferences, has named financial services public relations and integrated marketing firm BackBay Communications as its media partner for its annual TSAM London conference being held at the QEII Centre in London on 13-14 March 2018.

The support is part of a global agreement that will also see it also partner for the first TSAM Toronto event in April, as well as TSAM New York in June and TSAM Boston in November. It is the third consecutive year that BackBay Communications has been selected as the media partner for TSAM London.

With over 500 senior decision makers from within the asset management industry attending, this year’s TSAM London promises to deliver a peer-to-peer networking and learning experience like no other. The conference will feature 80+ speakers covering topics including gender equality and diversity, active and passive strategies, productivity and efficiency, outsourcing, technological advancements and ESG and responsible investment. In addition, there will be 15+ case studies and presentations spanning all areas of operations, 25+ deep dive interactive sessions and the opportunity to pre-arrange one-to-one meetings.

Featuring six co-located conference streams, the event allows attendees to customise their experience to suit their needs. Delegates can create an individual agenda from any of the sessions across technology and operational strategy, risk and performance, data management, client reporting and communications, regulations and compliance, and marketing and sales.

BackBay’s engagement terms include elevating awareness of the conference among key asset management professionals and asset management media, managing traditional and digital communications prior to the event, and providing on-site public relations and social media support. As part of its engagement, BackBay will also be developing a survey of asset management professionals to explore some of the key trends being explored as part of TSAM London. The findings will be released at TSAM London.

“Asset management is a core area of focus for BackBay, and we are delighted to partner with Osney Media on TSAM London,” said Bill Haynes, President and CEO of BackBay Communications. “TSAM is a unique conference that tackles the gamut of middle- and back-office issues facing the modern asset manager. Full of best practice advice, abundant networking opportunities and always with one eye on the future, TSAM London is not to be missed.”

“2018 is a big year for the asset management industry. We’re seeing so much regulatory change, changing investor behaviour and new technologies coming into play,” said James Hatwell, Senior Content Producer at Osney Media. “As a result, TSAM, which focuses on the operational issues asset managers are grappling with, has never been more relevant. Osney is delighted to once again be working with BackBay as a strategic media partner for this year’s TSAM London.”

For more information on TSAM London, including how to attend, visit: www.tsamlondon.com

About BackBay Communications
BackBay Communications is an integrated branding, marketing, and public relations firm focused on the financial services sector including private equity and venture capital firms, asset managers, and financial technology companies. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay’s services include public relations, thought leadership content creation, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit www.BackBayCommunications.com.

About OsneyMedia
Osney Media is a provider of world class learning and networking events. Specialising within Financial Services, it hosts The Summit for Asset Management (TSAM) - a global series of conferences taking place in New York, Boston, London, Hong Kong and Toronto. TSAM brings together stakeholders from across asset management and the wider buy-side community, in addition to the industry's leading service and solution providers. Catered for professionals across the value-chain of the business, TSAM co-locates 6 conferences focused on: Technology & Operations; Data Management; Marketing & Sales Communications; Client Reporting & Communications; Risk &Performance; Regulations & Compliance.

For more information, please contact us at events@osneymedia.com or call the main switchboard on +44(0) 207 336 4600.

Stephen Fishleigh
BackBay Communications
+44 020 3475 7552