The Economist Events Engages BackBay Communications as PR Agency for Impact Investing Conference in London

May 31, 2017

London, UK, June 1, 2017 - The Economist Events has selected integrated marketing and communications firm, BackBay Communications, as its PR agency for its upcoming Impact Investing conference, being held at Glaziers Hall in London on 15 June 2017.

The one-day conference will bring together more than 200 leading financiers, institutional investors, policymakers, academics, impact investors and philanthropies, to assess the main obstacles and opportunities presented by impact investing and examine how it could alter the course of trillions of pounds of investment in the years to come. The event will cover topics such as demand drivers, useful measurement, gender and impact investing, and Sustainable Development Goals (SDGs).

Terms of the engagement include raising awareness of the event and its speakers with key target media in the impact investing, Social Responsible Investing (SRI) and Environmental, Social and Governance (ESG) investment communities, and includes pre-event digital communications, including a Q&A website available at, as well as social media and media relations support at the event. BackBay also supports The Economist Group’s Finance Disrupted event series, which take place in the U.S. and London.

“Impact investing is a concept we’ve really seen emerge over the last few years and is thoroughly deserving of a forum for discussion about its future,” said BackBay Communications President and CEO Bill Haynes. “As with the New York event, The Economist has gathered yet another impressive list of speakers that will no doubt offer valuable insight into the world of impact investing and its significance in the U.K. as well as the greater investing universe.”

“The Economist Events is proud to be working with BackBay Communications as our PR partner for our London conference on June 15,” said Hetal Patel, Marketing Executive for Economist Events. “We are confident in the firm’s continued partnership in supporting the Impact Investing conference series."

About BackBay Communications
BackBay Communications is an integrated branding, marketing, advertising and public relations firm focused on the financial services sector including private equity firms, hedge funds, asset managers, investment advisors, financial technology companies, mutual funds and banks. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay offers a unique combination of content and creativity. BackBay’s services include public relations, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit

About The Economist
With a growing global circulation and a reputation for insightful analysis and perspective on every aspect of world events, The Economist is one of the most widely recognised and well-read current affairs publications. The paper covers politics, business, science and technology, and books and arts, concluding each week with the obituary.

The Economist Events brings the publication to life. As the leader of debate in the pursuit of progress, Economist Events tackles leading issues with an insightful, forward-looking and distinctly global perspective. It provides the necessary tools for business leaders, senior executives and policy makers to make informed decisions and to stay ahead of the game in a rapidly changing world.

For more information about the Impact Investing conference, please visit and use the code BACK/DC to receive 20% off the ticket price. You can follow the event on Twitter via #EconImpact.


Stephen Fishleigh
BackBay Communications
+44 203 475 7552