SuperReturn Engages BackBay Communications as Media Partner
For Upcoming US East Private Equity and Venture Capital Event

May 22, 2017

Boston, May 22, 2017 – SuperReturn, the world’s leading private equity and venture capital conference series, has named integrated marketing and communications firm BackBay Communications as its media partner for the annual SuperReturn US East conference being held at Boston’s Renaissance Waterfront Hotel from June 12-15, 2017.

More than 550 senior private equity and industry executives, including over 150 LPs and 200 leading speakers will convene at this premier event to discuss the latest trends and drivers of success in the North American private equity and venture capital markets. Compelling general sessions will address myriad topics including the future of private equity under President Trump, global risk and geopolitical strategy, and healthcare investments in the new administration. New this year are specific tracks examining private credit, impact investing, emerging managers and cybersecurity, as well as a pre-conference CFO/COO Summit.

Terms of BackBay’s engagement include elevating awareness of the conference and its speakers among key private equity professionals and private equity-focused media, managing traditional and digital communications prior to the event including a special speaker Q&A series, and providing on-site public relations and social media support.

“As private equity is a core component of our focus at BackBay, we have long known SuperReturn to be a marquee event in the industry that brings together many highly influential executives and firms from around the globe to discuss the very latest in the industry,” said Bill Haynes, President and CEO of BackBay. “This year’s SuperReturn US East will be no exception. We look forward to promoting and participating in what is sure to be one of the most informative SuperReturn series yet.”

“SuperReturn is delighted to be working with BackBay Communications as a strategic media partner on SuperReturn US East in Boston from June 12-15,” said Dorothy Kelso, Global Private Equity Strategy Director at SuperReturn. “BackBay is well-recognized within the financial services sector, and this partnership will provide valuable coverage for the speakers and other contributors at SuperReturn US East.”

About BackBay Communications
BackBay Communications is an integrated branding, marketing, advertising and public relations firm focused on the financial services sector including private equity firms, hedge funds, asset managers, investment advisors, financial technology companies, mutual funds and banks. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay offers a unique combination of content and creativity. BackBay’s services include public relations, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit

About SuperReturn US East

SuperReturn US East is North America’s largest private equity and venture capital conference, and part of the SuperReturn series of leading private equity events which take place across the world.

This four-day conference will bring together more than 550 private equity and venture capital professionals from around the world, including 150+ Limited Partners (LPs), to network and discuss current trends and opportunities within the North American private equity industry. The event will cover topics such as geopolitical strategy and risks, investment hotspots, performance benchmarking, LP investment plans, evolving GP strategies, growth equity, venture capital, impact investing, changing roles for CFOs and COOs, and cybersecurity.

For more information on SuperReturn US East, please visit


Bill Haynes
President & CEO
BackBay Communications