Delta Data Selects BackBay Communications as Agency of Record

March 27, 2017

BackBay to provide integrated marketing program focused on thought leadership
for leading provider of back-end solutions for the mutual fund industry

BOSTON, ATLANTA, March 28, 2017 – BackBay Communications, an integrated branding, marketing and public relations firm focused on the financial services sector, has been retained as public relations agency of record by Delta Data, a leading provider of back-end software solutions that the funds industry utilizes to process billions of dollars of transactions and keep on top of their data.

“We selected BackBay because of their extensive experience in the fintech sector,” said Whitfield Athey, Chief Executive Officer at Delta Data. “The BackBay team has the important combination of industry knowledge and meaningful relationships with the fintech and major business media, which has enabled us to hit the ground running.”

“As the mutual fund industry continues to navigate technological and regulatory changes, we are excited to help Delta Data get the word out about how they help their clients stay ahead of those changes,” said Bill Haynes, President & CEO, BackBay Communications. “We are pleased to add Delta Data to our growing list of fintech clients and look forward to helping them raise awareness of their unique message and value proposition.”

BackBay has launched a comprehensive, proactive public relations campaign to raise awareness of Delta Data in both national and trade media, with the aim of increasing the company’s visibility amongst fund companies and distributors.

“We look forward to partnering with Delta Data to carry out an integrated marketing campaign focused on thought leadership,” said Peter Czyryca, Vice President, BackBay Communications. “Through a combination of content creation, traditional media relations and social media, we believe Delta Data will be well positioned to gain considerable share of voice and raise their profile among their target audience consisting of some of the biggest names in financial services.”

In addition to Delta Data, BackBay Communications’ fintech clients include AFEX, Bluefin Payment Systems, Eagle Investment Systems, LifeYield and Linedata.

About Delta Data
Delta Data, based outside Atlanta, provides the back-end solutions that companies in the mutual funds industry use to process billions of dollars of transactions and keep on top of their data. With companies in the fund industry facing constant change from regulatory, technology, industry and even internal sources – Delta Data helps them see the change through advisory services, get ahead of the change with SaaS and installed software solutions, and stay on course without introducing new risks into their systems. Many of the biggest names in financial services rely on Delta Data to help them stay ahead of the change. For more information please visit

About BackBay Communications
BackBay Communications is an integrated branding, marketing and public relations firm focused on the financial services sector including private equity, financial technology, and asset management. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay offers a unique combination of content and creativity. BackBay’s services include public relations, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit

Peter Czyryca
Vice President
BackBay Communications
(617) 391-0774