Bluefin Payment Systems Selects BackBay Communications as Agency of Record


February 16, 2017

BackBay to provide public relations for the leading provider of PCI-validated Point-to-Point Encryption (P2PE) solutions for the retail, healthcare and higher education sectors

BOSTON, ATLANTA, February 16, 2017 – BackBay Communications, an integrated branding, marketing and public relations firm focused on the financial services sector, has been retained as public relations agency of record by Bluefin Payment Systems, the leading provider of secure payment technology for retailers, enterprises and small to medium-sized businesses worldwide.

“We selected BackBay because of their experience and proven success within the fintech sector,” said Danielle Duclos, Vice President of Marketing at Bluefin Payment Systems. “We are confident that BackBay will help to raise the profile of Bluefin and increase awareness of the importance of PCI-validated Point-to-Point Encryption (P2PE).”

“We are pleased to be working with financial technology company Bluefin Payment Systems, a leader in providing secure payment technology,” said Bill Haynes, President & CEO, BackBay Communications. “Bluefin is the latest addition to our roster of clients in the fintech arena, which is an area of focus for BackBay. We look forward to providing thought leadership public relations for Bluefin’s important payment security solutions and perspectives.”

BackBay has launched a comprehensive, proactive public relations campaign to raise awareness of Bluefin in both national and trade media, with the aim of increasing the company’s visibility amongst retailers, enterprises and SMEs.

“We look forward to helping raise awareness for Bluefin and their leading P2PE solution,” said Peter Czyryca, Vice President, BackBay Communications. “As more and more businesses engage in cross-border trade, payment volumes have increased exponentially, attracting the attention of hackers. Savvy business owners and enterprises are implementing P2PE so that in the event of a breach, their data will be devalued and rendered useless.”

Bluefin Payment Systems was the first provider to offer PCI-validated P2PE in North America, giving them a wealth of institutional knowledge regarding the real-life ROI on PCI P2PE. Bluefin is a Participating Organization (PO) of the PCI Security Standards Council (SSC) and is headquartered in Atlanta, with offices in New York, Chicago, Tulsa and Waterford, Ireland.

In addition to Bluefin, BackBay Communications’ fintech clients include AFEX, Delta Data, Eagle Investment Systems, LifeYield and Linedata.

About Bluefin Payment Systems
Bluefin Payment Systems is the leading provider of secure payment technology for retailers, enterprises and small to medium-sized businesses worldwide. Bluefin specializes in PCI-validated Point-to-Point Encryption (P2PE) integrated and stand-alone solutions for retail, mobile, call center and kiosk/unattended environments, and secure Ecommerce technologies including transparent redirect and tokenization. Bluefin is a Participating Organization (PO) of the PCI Security Standards Council (SSC) and is headquartered in Atlanta, with offices in New York, Chicago, Tulsa and Waterford, Ireland. For more information please visit http://www.bluefin.com/.

About BackBay Communications
BackBay Communications is an integrated branding, marketing and public relations firm focused on the financial services sector including private equity, financial technology, and asset management. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay offers a unique combination of content and creativity. BackBay’s services include public relations, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit www.BackBayCommunications.com.

Contact:
Peter Czyryca
Vice President
BackBay Communications
Peter@backbaycommunications.com
(617) 391-0774