BackBay Communications’ Ken Macfadyen to Share Results from New Content Marketing Report at The Summit for Asset Management in Boston

November 14, 2017

BOSTON – BackBay Communications, a leading financial services public relations and integrated marketing firm, is pleased to announce that BackBay Vice President and Head of Content Development Ken MacFadyen will present the findings from the firm’s recent white paper on content marketing and social media at The Summit for Asset Management (TSAM) in Boston on November 15 at the Hynes Convention Center.

The session, “Asset Managers and Fintechs Embrace Content Marketing,” will share the key findings from BackBay Communication’s proprietary research on content marketing and social media adoption among the world’s top 200 money managers. MacFadyen will examine how the largest asset managers across the globe are producing, delivering, and promoting content as part of an integrated marketing strategy and will share best practices around creating meaningful content that highlights asset managers’ key areas of differentiation.

“The paradigm has changed. Impressions and promotional activities are still vitally important, but to really connect and cut through the noise, asset managers are embracing thought leadership to inform and enlighten clients and prospects, while supporting the firm’s larger value proposition,” noted MacFadyen. “I’m looking forward to sharing our findings at TSAM Boston and discussing how firms of all sizes can produce and leverage content that resonates with their core audience.”

TSAM will bring together senior leaders in asset management from across New England for thoughtful discussion and cutting-edge education on topics impacting asset managers globally such as cybersecurity, MiFID II, and Artificial Intelligence (AI), to name a few. The one day conference aims to equip attendees with insights and best practices on today’s most cutting-edge technology and strategies in order to gain a competitive edge. More information on the event can be found here.

About BackBay Communications
BackBay Communications is an integrated branding, marketing, and public relations firm focused on the financial services sector including private equity and venture capital firms, asset managers, and financial technology companies. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. BackBay’s services include public relations, thought leadership content creation, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is highly regarded for thought leadership initiatives and relationships with the major business media. For more information, please visit

Media Contact
BackBay Communications
Hayley Reissfelder