With A Little Help, Banks Are Finding Their Creative Sides

July 24, 2017

Needham resident Bill Haynes started helping financial institutions with their communication efforts before there were any firms exclusively dedicated to that industry. After stints at the Boston-based insurance firm Scudder Stevens & Clark and in the public relations arm of Arnold Worldwide, Haynes seized on an opportunity he saw in the market and launched BackBay Communications... [view pdf]